Marc van Bree

strategy

  • Take A Friend To the Orchestra: Flip the Funnel

    This week, Drew McManus’ Take A Friend To the Orchestra 2010 kicked off on his Web site Adaptistration. I was invited to write a guest contribution this year and was immediately inspired by a book I was reading: Joseph Jaffe’s Flip the Funnel: How to Use Existing Customers to Gain New Ones. So, head over…

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    Marc van Bree

  • Evaluating social media for classical music organizations

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    I have been a fan of the communications evaluation guide Are We There Yet? by The Communications Network ever since I learned about it through Issuelab. Designed for philanthropic and nonprofit organizations, the report guides managers through evaluating their communications efforts. The authors warn that it is not a communications planning tool, but I believe…

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    Marc van Bree

  • New Year’s resolution: organizational culture and change

    Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new attitude toward classical music: Mainstream classical music institutions have tried many…

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    Marc van Bree

  • Orchestra Survey: Monitoring and Measuring

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    None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and the remaining 27% were currently planning metrics for measuring social media. This is one of the findings I found most interesting. In addition,…

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    Marc van Bree

  • Orchestra Survey: Activities, Engagement and Goals

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    The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. But this just shows that orchestras have set up a presence, not what they are doing with the presence. That’s where the engagement…

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    Marc van Bree