Global Partner Marketing | Demand Generation | PRoduct marketing | Marketing Operations | MBA TXST
Growing up, I wanted to be a lot of things—writer, archaeologist, artist, business owner, web developer, and even an accountant. What I didn’t realize back then was that all of these interests pointed toward marketing. Today, I’m a full stack marketer who blends creativity, strategy, and results, leveraging 20+ years of experience to drive growth for global audiences.
Professional journey
I’ve built and led global teams, launched impactful partnerships, and executed demand generation campaigns that deliver measurable outcomes. Here’s how I can help:
- Partner Marketing: Created a global partner marketing ecosystem that generated $200M+ in revenue and 150,000+ trials through 1,000+ partners and industry events.
- Demand Generation: Designed and implemented multichannel campaigns that engaged prospects across multiple touch points, driving thousands of leads and conversions.
- Product Marketing: Developed cross-functional go-to-market efforts with strategic partners, and crafted messaging and positioning for core integrations and features.
- Marketing Operations: Built and optimized marketing tech stacks, from inbound strategies to retention, with expertise in Salesforce, HubSpot, WordPress, and more.
- Team Leadership: Led diverse, globally distributed teams, fostering collaboration and innovation to achieve sustained success.
I have worked in marketing and communications roles at AffiniPay (parent company of LawPay and MyCase), Auctane (parent company of ShipStation and Stamps.com), Netspend, Austin Opera, University of Chicago, and the Chicago Symphony Orchestra.
Getting that MBA
In 2017, I started on my MBA journey at Texas State University. Two years and many long evenings later, I graduated with a perfect record and with a finished master’s thesis on the forces shaping the competitive employment environment for people with autism.
Other projects and affiliations
As a consultant and advisor, I have worked with a wide variety of small businesses, nonprofits, and cultural institutions on web development, social media and digital marketing. I served on the board for Chorus Austin through its 50th anniversary season and I am currently a member of the City of Buda Main Street Advisory Board.
I have spoken at national and international conferences including Opera America; Association Française des Orchestres in Paris; European Federation of National Youth Orchestras in Brussels; and a keynote address at the stART.10 conference in Duisburg, Germany. And I have been quoted in publications including International Arts Manager and Symphony Magazine.
When I’m not working
When I’m not crafting marketing strategies, you’ll find me exploring the Texas Hill Country on my bike or hiking the scenic trails with my son.
I live just south of Austin, in Buda, Texas with my wife and two kids. When they’re asleep, I’m either on Zwift or thinking up the next autism advocacy project.