Culture
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How a Salt Lake City cabbie schooled us arts marketers
A few weeks ago, when I traveled to Salt Lake City for the NAMP conference, something happened. I wanted to tell you the story because it holds some good lessons for arts organizations. Well, for any business, really. After touching down in Salt Lake City, I headed over to the airport taxi stand. It was…
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Building a community classical music portal
Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local arts service groups, or a consortium of classical music organizations. The quality of these portals ranges from terrible to excellent, and interestingly it…
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Marketing the arts when your budget gets cut
Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I presented a teleseminar for Opera Volunteers International about marketing on a budget. I talked about the year and a half I spent at…
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Building a performing arts website on no or close to no budget
While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the security. After all, my job was marketing director, and not web developer, and the season brochure still needed to get produced and the…
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Dispelling some untruths about managing the arts
Summer time is conference time, which inevitably leads to discussions about the state of the arts. The topic has been picked up around the blogosphere too. Yesterday I went to an event by the Austin Creative Alliance called “Crisis & Opportunity: An Open, Structured Dialogue” and a familiar discussion evolved. I think it is time…
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