A few weeks ago, when I traveled to Salt Lake City for the NAMP conference, something happened. I wanted to tell you the story because it holds some good lessons for arts …
Read moreHow a Salt Lake City cabbie schooled us arts marketers
Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local …
Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I …
While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the …
Read moreBuilding a performing arts website on no or close to no budget
Summer time is conference time, which inevitably leads to discussions about the state of the arts. The topic has been picked up around the blogosphere too. Yesterday I went to an event …
One of the things I love about moving to Austin is the Alamo Drafthouse. After seeing a movie there, you really can’t go back to a regular theater. The movie I wanted …
You might have heard about the Detroit Symphony Orchestra labor dispute. It’s not going particularly well. In fact, it’s getting downright ugly. Violinist Sarah Chang—originally scheduled to appear with the orchestra before …
One of the key elements of social media is “the community.” Without a community, there wouldn’t be a social in social media. But what exactly is this community? In my post on …
There was a minor storm in the classical music blogosphere in the last two weeks or so. What started it was Heather Mac Donald’s article Classical Music’s New Golden Age and Greg …
We all know that Nashville got hit with a terrible flood a few months ago. This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO). The orchestra’s damages were approximately $42 million …
Read more1,000 followers on Twitter: from slacktivism to activism (#floodofsupport)