strategy
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Orchestras and Social Media Survey: Key Findings and Full Report
Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and…
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Orchestras and Social Media Survey: Preface
Nonprofit blogger Beth Kanter recently highlighted two new research studies about nonprofits and the adoption of social media released by Weber Shandwick and Philanthropy Action. These studies yielded some interesting results. The Weber Shandwick study of 200 nonprofit executives revealed that an overwhelming majority (85%) will use more social media in the next two years.…
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Recording of stART.09 Conference presentation
On September 25, 2009, I spoke, remotely from Chicago, at the stART.09 Conference in Duisburg, Germany. I mentioned that on my blog here. It took me a while, but I just re-recorded the presentation and uploaded it to SlideShare, as a slidecast. I’m not entirely happy with it, I think things get a little muddled…
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Social media in a decentralized organizational structure
In the SWOT analysis of orchestras and new media that you can find in my e-book, I used the textbook Strategy: Core Concepts, Analytical Tools, Readings by Thompson, Gamble and Strickland. Every once and a while I refer to the book when trying to place social media in a bigger strategy context. Sometimes I just…
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