Resume | CV

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I’ve built and coached global teams, launched impactful partnerships, and executed demand generation campaigns that deliver measurable outcomes.

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STRENGTHS

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PROFESSIONAL HISTORY

AFFINIPAY
The market leader in professional services payments and practice management software with products including LawPay, CPACharge, and MyCase.

SENIOR MANAGER, GTM, CHANNEL MARKETING | May 2025 – Present

• Lead and execute affinity, events, and tech partner channel marketing strategies.
• Develop and execute comprehensive channel marketing strategies to support go-to-market (GTM) plans and drive partner-led growth.
• Develop and deliver partner enablement programs that enhance the understanding of product offerings, sales strategies, and marketing initiatives.
• Monitor, track, and analyze the performance of channel marketing initiatives, adjusting strategies as necessary to optimize results.

AUCTANE
A leading SaaS company with brands including Stamps.com and ShipStation, enabling hundreds of thousands of merchants to ship billions of products.

GLOBAL DIRECTOR OF PARTNER MARKETING | Aug 2017 – Oct 2024

• Built and coached a global marketing team in Austin, London, and Sydney that grew the business across a portfolio of products through strategic partnerships and integrations, co-marketing campaigns, and events.
• Grew partner referrals by 150,000+ trials and partner-referred revenue by $200M with a through, to, and with partner marketing strategy spanning more than 1,000 partners.
• Led cross-functional go-to-market efforts with strategic partners including Amazon, Google, NetSuite, Shopify, and UPS, collaborating with product, engineering, business development, channel, sales, and marketing.
• Head up the event strategy and team that generated thousands of sales qualified leads (SQLs) through 60+ trade shows, conferences, partner events, and customer events, including ShipStation University, which secured more than $100K in annual partner sponsorships.
• Launched an agency and system integrator partner program and portal with 200+ partners to improve and scale partner enablement, lead registration, and co-marketing, growing to more than $35M in revenue.
• Promoted from senior partner marketing manager in 2019 to lead the partner and events teams. Promoted to global role in 2023.

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NETSPEND
A leading fintech company offering prepaid debit cards, mobile banking, and financial services to individuals and businesses.

CHANNEL MARKETING MANAGER, RETAIL | May 2015 – Aug 2017

• Managed marketing programs across a variety of national retailers including big box, convenience, grocery, and dollar stores.
• Managed out of store and digital campaigns across the country to drive card sales and increase traffic and spend at retail partners.
• Drove 50+ projects on a daily basis with accounts, creative, legal, and production to deliver marketing collateral within tight deadlines.
• Partnered with account stakeholders on quarterly business reviews, new business pitches, and new product feature launches.
• Developed a national in-store and digital campaign for Walmart with a 52% sales lift that established a record month for the channel.
• Drove positioning and go-to-market strategy of a successful H-E-B white label relaunch, and secured incremental in-store placements.

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CHARFEN
A fast-growing startup providing training and certification for real estate professionals including the Certified Distressed Property Expert.

SENIOR MARKETING MANAGER | Jun 2012 – May 2015

• Owned and executed the entire inbound marketing and demand generation strategy, including marketing automation, CRM, and ecommerce for an Inc.-listed company.
• Delivered full-funnel marketing campaigns that drove up to 50% of monthly sales and generated more than 2,000 leads per month
• Developed and managed the infrastructure, tech stack, and operations of the company’s acquisition and lifecycle marketing, from inbound marketing and lead generation to retention and upsell opportunities.
• Promoted from marketing manager in July 2013.

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AUSTIN OPERA
An innovative cultural institution engaging more than 35,000 community members annually through three main stage productions.

DIRECTOR OF MARKETING | Jan 2011 – May 2012

• Head of marketing providing leadership in sales, pricing, branding, media planning, public relations, social media and digital marketing, direct marketing, and customer service.
• Increased subscription sales by 22%; grew number of single tickets by 21%; and moved subscriber retention rate from 64% to 85%.
• Developed a digital strategy that increased online single ticket sales from 28% to 55% of total sales and increased the ROI of marketing dollars by 68%, while delivering a greater ability to analyze patron purchasing behaviors and track conversions.
• Managed up to three direct reports and a variety of outsourced relationships including a web developer, publicist, media vendors, telemarketing, and box office services.

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CHAPIN HALL AT THE UNIVERSITY OF CHICAGO
A leading policy think tank committed to the effective dissemination of research into the field of child and family well-being.

PUBLIC AFFAIRS ASSOCIATE | Mar 2009 – May 2011

• Directed communication strategies to disseminate policy research to key stakeholders including top-level policymakers, legislators, advocates, and national media.
• Managed conference and institutional event planning of major events in Chicago and Washington, D.C.; produced public policy forums and webinars with more than 10,000 registrants annually.

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CHICAGO SYMPHONY ORCHESTRA
An internationally renowned cultural institution, consistently hailed as one of the greatest orchestras in the world.

PUBLICIST | Nov 2005 – Mar 2009

• Crafted institutional communications and messaging for news releases, season announcements, and annual reports.
• Secured significant media coverage and strengthened relationships with local, national and international media.
• Established, managed, and grew the organization’s Facebook and social media presence, noted in the industry for its engagement with an international audience of fans.
• Promoted from public relations coordinator in October 2008.

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EDUCATION

2017 – 2019
MBA, Texas State University
Master’s thesis: A macro-environmental analysis of competitive employment for individuals with autism spectrum disorder.

2003 – 2005
BA, Marketing Communications, Columbia College Chicago
Winner of the Columbia College 2004-05 Academic Excellence Scholarship
Executive Vice President, CCMA, a collegiate chapter of AMA

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PROFICIENCIES

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AFFILIATIONS

2023 – Present
Member
Partnership Leaders

2024 – Present
Member, Main Street Advisory Board
City of Buda

2011 – 2014
Member, Board of Directors
Chorus Austin