Resume

Marc C.M. van Bree

Senior marketer and marketing technologist

An analytical marketing technologist and digital strategist with more than 10 years of experience building foundations and managing campaigns—on and offline—in a rapidly changing media environment.

STRENGTHS

  • Integrated marketing communications
  • Inbound marketing and demand generation
  • Digital marketing, SEM, and social media
  • KPIs, metrics, and web analytics
  • Strategy, infrastructure, and automation
  • Public relations and messaging

PROFESSIONAL HISTORY

NetSpend
RETAIL MARKETING MANAGER | May 2015 – Present

  • Manage point of sale marketing programs and messaging across a variety of retailers including convenience, grocery, and dollar stores, as well as pharmacies.
  • Manage out of store campaigns across the country to drive card sales and increase foot traffic and store activity at retail partners.
  • Partner with account managers on new business pitches and product feature launches and serve as marketing consultant on client calls.
  • Drive and manage accounts, creative, and legal to deliver marketing collateral in a deadline sensitive environment.

Marc van Bree | OvertureWP
OWNER, MARKETING TECHNOLOGIST and DIGITAL STRATEGIST | Sept. 2009 – Present

  • Launched a boutique web development and marketing company OvertureWP, providing managed, integrated marketing solutions for busy small business owners.
  • Developed e-commerce websites for clients including Chorus Austin, My Munchkin Music, and Armstrong Community Music School, delivering more than $100,000 in annual online revenue and doubling online sales with manageable and scalable solutions.
  • Social media marketing consulting residency at UMKC Conservatory of Music and Dance.
  • Speaking engagements at conferences including Opera America; Association Française des Orchestres in Paris; European Federation of National Youth Orchestras in Brussels; and a keynote address at the stART.10 conference in Duisburg, Germany.

Charfen
SENIOR MARKETING MANAGER / CRM ADMINISTRATOR | Jul. 2013 – May. 2015

  • Strategic marketing technologist managing all facets of marketing automation, CRM, and e-commerce for an Inc.-listed company.
  • Oversaw the infrastructure and operations that power the company’s interactions with potential, new, and loyal customers from inbound marketing and lead generation to post-purchase and retention opportunities.
  • Drove multi-department projects and web development; manage third-party marketing applications; and ensure seamless integration of systems and data with web properties.
  • Provided effective analytics to understand what was working and how to fix what was not and offer recommendations on customer experiences and lifecycle management.

MARKETING MANAGER | Jun. 2012 – Jul. 2013

  • Delivered complete marketing campaigns—from concept to execution—that drove up to 50% of monthly sales, working with graphic, content, development, and sales departments.
  • Produced lead nurture email automation sequences that converted new leads directly online or delivered qualified leads to sales representatives to close by phone.
  • Directed lead generation and content marketing campaigns—from writing white papers to developing opt-in landing pages—resulting in more than 2,000 leads a month.

Austin Opera
DIRECTOR OF MARKETING | Jan. 2011 – May 2012

  • Head of marketing for one of Austin’s premier cultural institutions providing leadership in all elements of marketing and sales: branding, advertising and media planning, public relations, social media and digital marketing, direct marketing, and customer service.
  • Managed an annual data-driven integrated marketing campaign netting $1 million in sales.
    Increased the return of marketing dollars spent by 68%; grew subscription seats by 22%; and increased number of single tickets sold by 21%.
  • Developed a new website and digital strategy that increased online single ticket sales from 28% to 55% of total sales while delivering a greater ability to analyze patron behaviors, track conversions, and account for advertising spending.
  • Managed up to three direct reports and a myriad of outsourced relationships including a web developer, publicist, media vendors, and box office services.

Chapin Hall at the University of Chicago
PUBLIC AFFAIRS ASSOCIATE | Mar. 2009 – May 2011

  • Directed communication strategies to disseminate public policy research to key audiences including top-level policymakers, legislators, advocates and national media.

Chicago Symphony Orchestra
PUBLICIST | Nov. 2005 – Mar. 2009

  • Secured significant media coverage and strengthened relationships with local, national and international media; and crafted institutional communications and messaging for news releases, season announcements, annual reports, and press conferences.
  • Promoted from Public Relations Coordinator in October 2008.

EDUCATION & ACTIVITIES


2009-2010 Coursework, Integrated Marketing, University of Chicago
Continuing education courses from industry veterans

2003-2005 Bachelor of Arts, Marketing Communication, Columbia College Chicago
Winner of the Columbia College 2004-05 Academic Excellence Scholarship
Executive Vice President, CCMA, a collegiate chapter of AMA

PROFICIENCIES

  • HTML, CSS, and basic JavaScript, jQuery, PHP
  • WordPress, Infusionsoft, HubSpot, Salesforce
  • Adobe CS, Adobe Premiere
  • SEO and SEM, Google Analytics
  • English, Dutch and German