Marc van Bree

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  • A new website and digital strategy for the opera

    When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I have written about and all that I have learned over the past years to action. What follows is a brief overview of what…

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    Marc van Bree

  • Evaluating social media for classical music organizations

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    I have been a fan of the communications evaluation guide Are We There Yet? by The Communications Network ever since I learned about it through Issuelab. Designed for philanthropic and nonprofit organizations, the report guides managers through evaluating their communications efforts. The authors warn that it is not a communications planning tool, but I believe…

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    Marc van Bree

  • Orchestras and Social Media Survey: Key Findings and Full Report

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    Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and…

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    Marc van Bree

  • Classical music on Twitter

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    Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music publicists on Twitter and Beth Kanter’s query on a list of arts twitterers, I gathered a preliminary list of more than 150 twitterers in the classical music scene. I intend…

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    Marc van Bree

  • Orchestras and New Media: A Complete Guide

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    After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the current print environment and arts coverage, followed by the new media revolution and what it means for orchestras. Alongside a description of tools…

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    Marc van Bree