A new website and digital strategy for the opera
When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I …
Featured Posts
Evaluating social media for classical music organizations
I have been a fan of the communications evaluation guide Are We There Yet? by The Communications Network ever since I learned about it through Issuelab. Designed for philanthropic and nonprofit organizations, …
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Orchestras and Social Media Survey: Key Findings and Full Report
Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In …
Read moreOrchestras and Social Media Survey: Key Findings and Full Report
Classical music on Twitter
Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music publicists on Twitter and Beth Kanter’s query …
Orchestras and New Media: A Complete Guide
After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the …