Marc van Bree
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How a Salt Lake City cabbie schooled us arts marketers
A few weeks ago, when I traveled to Salt Lake City for the NAMP conference, something happened. I wanted to tell you the story because it holds some good lessons for arts organizations. Well, for any business, really. After touching down in Salt Lake City, I headed over to the airport taxi stand. It was…
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Must-read ArtsHacker articles to get going with Google Analytics
As I mentioned here, a few weeks ago, I presented at a National Arts Marketing Project conference panel on Google Analytics. And that ignited the writing spark again. I followed up with three articles for ArtsHacker elaborating on some of the items I touched on during the presentation. Together with some other articles found on…
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Post NAMP conference musings
Last week I traveled to Salt Lake City to present a panel session on Google Analytics at the NAMP conference. You can see the accompanying micro site here. It was interesting to see how much has changed and yet how little has changed. Arts marketers are still figuring out new tools, but the tools have…
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Building a community classical music portal
Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local arts service groups, or a consortium of classical music organizations. The quality of these portals ranges from terrible to excellent, and interestingly it…
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Marketing the arts when your budget gets cut
Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I presented a teleseminar for Opera Volunteers International about marketing on a budget. I talked about the year and a half I spent at…
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