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Marc van Bree

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Marc van Bree

Must-read ArtsHacker articles to get going with Google Analytics

As I mentioned here, a few weeks ago, I presented at a National Arts Marketing Project conference panel on Google Analytics. And that ignited the writing spark again. I followed up with …

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How a Salt Lake City cabbie schooled us arts marketers

A few weeks ago, when I traveled to Salt Lake City for the NAMP conference, something happened. I wanted to tell you the story because it holds some good lessons for arts …

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Post NAMP conference musings

Last week I traveled to Salt Lake City to present a panel session on Google Analytics at the NAMP conference. You can see the accompanying micro site here. It was interesting to …

Read morePost NAMP conference musings

Building a community classical music portal

Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local …

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Marketing the arts when your budget gets cut

Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I …

Read moreMarketing the arts when your budget gets cut

Why performing arts organizations are not app-ropriate

Let me start with a simple question: How many of you have opened an arts organization’s mobile app lately? And no, it doesn’t count if you were just looking to see what …

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Marketing Automation in Performing Arts

I’m in a new industry, which means I come across different marketing approaches. I always like seeing how these new perspectives translate to the performing arts. My current industry is heavy on …

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Building a performing arts website on no or close to no budget

While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the …

Read moreBuilding a performing arts website on no or close to no budget

Join me for #ArtsMgtChat this Friday

Getting back into the blogging and tweeting habit came at the right time. I was invited to guest host a Twitter chat called #ArtsMgtChat this Friday, May 11. This chat is great …

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ALO: final round up (complete presentation)

ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for …

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Latest Posts

  • Must-read ArtsHacker articles to get going with Google Analytics
  • How a Salt Lake City cabbie schooled us arts marketers

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  • Caprock Hardscape
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  • #ask a conductor
  • Orchestras and Social Media

Marc van Bree

I’m not a guru, maven or ninja or whatever the cool kids go by these days. I simply bring solutions and get things done. Backed by 10 years of results converting online and offline, building infrastructures and laying groundwork, and creating, running, and finessing campaigns in a rapidly changing media environment.
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  • About Me
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