Marc van Bree 
As I mentioned here, a few weeks ago, I presented at a National Arts Marketing Project conference panel on Google Analytics. And that ignited the writing spark again. I followed up with …
Read moreMust-read ArtsHacker articles to get going with Google Analytics
A few weeks ago, when I traveled to Salt Lake City for the NAMP conference, something happened. I wanted to tell you the story because it holds some good lessons for arts …
Read moreHow a Salt Lake City cabbie schooled us arts marketers
Last week I traveled to Salt Lake City to present a panel session on Google Analytics at the NAMP conference. You can see the accompanying micro site here. It was interesting to …
Many cities and communities around the country have some kind of portal for classical music, or the arts in general. Many of these portals are funded, if not initiated, by foundations, local …
Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I …
Let me start with a simple question: How many of you have opened an arts organization’s mobile app lately? And no, it doesn’t count if you were just looking to see what …
Read moreWhy performing arts organizations are not app-ropriate
I’m in a new industry, which means I come across different marketing approaches. I always like seeing how these new perspectives translate to the performing arts. My current industry is heavy on …
While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the …
Read moreBuilding a performing arts website on no or close to no budget
Getting back into the blogging and tweeting habit came at the right time. I was invited to guest host a Twitter chat called #ArtsMgtChat this Friday, May 11. This chat is great …
ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for …