Nonprofit blogger Beth Kanter recently highlighted two new research studies about nonprofits and the adoption of social media released by Weber Shandwick and Philanthropy Action. These studies yielded some interesting results. The …
Now that you know a little bit about how ads show up and the typical account structure, let’s look at three important, interdependent aspects of paid search: key words, creative and landing …
After a couple more classes and a Thanksgiving break, I’m back with renewed energy to write more about search engine marketing and orchestras. This time, I’m covering paid search. As I wrote …
The third class went a little deeper into natural search. I think it’s important to first reiterate some important matters. Search engine optimization (SEO) is not an overnight process; it might take …
This week, I started my second class in the Integrated Marketing certificate program at the University of Chicago’s Graham School. This one’s on search engine marketing, taught by David Gould of Resolution …
Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music publicists on Twitter and Beth Kanter’s query …
The ever-thorough Drew McManus has once again shown that his Web site Adaptistration is the place to be for orchestra managers. This year’s Orchestra Web Site Review has an in-depth analysis of …
During last week’s League of American Orchestras conference, I was following the session on social networking on Twitter. Mark Pemberton, who tweets @aborchestras, asked where the “business” is in social media. In …
When I wrote the blog series and e-book on Orchestras and New Media, I looked almost exclusively to the English-speaking world. But there are some really interesting things happening in the rest …
Read moreA German orchestra and social media: Philharmonie 2.0
After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the …