Discussing the Orchestra R/Evolution
The League of American Orchestras’ annual conference is just around the corner and this year, to my very pleasant surprise, they have set up a blog platform for (pre) conference discussion called …
orchestra
Evaluating Social Media: Final Word
In the last nine steps, I have walked through Are We There Yet? A Communications Evaluation Guide by the Communications Network. It started with figuring out what to evaluate and establishing an …
Evaluating Social Media: Step 7. Draft your measurements
You should now be clear on what your communications efforts are expected to achieve. You know your goal, objectives, audience, baseline and evaluation questions; the next step is to develop specific metrics …
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Evaluating Social Media: Step 6. Pose your evaluation questions
The first question before posing your evaluation questions is: what stage is your communications effort in? The authors make a distinction between early, mid and advanced stages. Early Stage The early stage …
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Evaluating Social Media: Step 5. Establish your baseline
In order to evaluate your results, you have to know your starting point. You will have to compare your baseline data with the new data you are going to gather as you …
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Evaluating Social Media: Step 4. Identify your audience
Organizations often take the easy way out and measure what’s easy to count, such as visitor numbers for their Web sites. But those numbers won’t tell you what those visitors did with …
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Evaluating Social Media: Step 3. State your objectives
The communications environment is in constant flux, which means that many things might change on the way to your goal. A typical communications plan looks ahead 12-18 months, which is a much …
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Take A Friend To the Orchestra: Flip the Funnel
This week, Drew McManus’ Take A Friend To the Orchestra 2010 kicked off on his Web site Adaptistration. I was invited to write a guest contribution this year and was immediately inspired …
A response to Symphony Magazine’s article on social media
The March/April issue of Symphony Magazine takes a look at social media and how orchestras around the country are using it. I was flattered to be contacted due to the Orchestras and …
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Orchestras and Social Media Survey: Key Findings and Full Report
Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In …
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