social media
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Staffing social media at the Vancouver Opera
The whole world is watching Vancouver right now. Let’s hope the world also takes some time to check out the Vancouver Opera, which is celebrating its 50th anniversary this year. When I published the findings from my Orchestras and Social Media Survey, no orchestra had indicated they had dedicated personnel for social media. Just a…
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2010: the year for a technological framework for culture change
The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change: That is exactly why we need to get rid of the product-driven culture of superiority, elitism and dismissal. The Internet culture, and particularly social…
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New Year’s resolution: organizational culture and change
Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new attitude toward classical music: Mainstream classical music institutions have tried many…
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Orchestra Survey: Monitoring and Measuring
None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and the remaining 27% were currently planning metrics for measuring social media. This is one of the findings I found most interesting. In addition,…
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Orchestra Survey: Budgets, Responsibilities and Time
This is the first post in a series to provide a more in-depth look at the orchestras and social media survey findings. I made the full report available yesterday, to give people the opportunity to take a complete look at the findings in hopes of a better discussion. Others have chimed in already: Drew McManus:…
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