Marketing the arts when your budget gets cut
Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I …
measuring results
ALO: final round up (complete presentation)
ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for …
ALO: Mobile site
Approximately 20% of the traffic to the ALO website comes from mobile devices. This has been steadily on the increase and will continue to increase into the future. The new website displays …
ALO: Social media
In my 2010 TAFTO contribution, this is what I wrote: Over the past decade, the Internet has moved toward becoming a social medium with more participation (encouraging contributions), openness (no barriers to …
ALO: Online advertising
One of the first things I did was to pull our online advertising in-house. Previously, it was not uncommon to spend $8,000 per production on an agency booking interactive banner ads and …
ALO: Tracking conversions
Data collection, measurement and analysis are of the utmost importance for any marketer. Arts organizations across the country are dealing with budget cutbacks, so it becomes increasingly important to put your marketing …
A new website and digital strategy for the opera
When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I …
First reflections on #askaconductor
Wow. That was a whirlwind. Last night, we finished up the more than 30-hour marathon of #askaconductor. It kicked off at 8:30 am Australian Eastern Standard Time with conductor Warwick Potter answering …
Notes from Opera America 2010 Conference
Last Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra …
Orchestra Survey: Monitoring and Measuring
None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and …