measuring results
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Marketing the arts when your budget gets cut
Going Back to Basics and Building for the Future Or how we increased the return on marketing by 68% and put an opera company back on track A little while ago, I presented a teleseminar for Opera Volunteers International about marketing on a budget. I talked about the year and a half I spent at…
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ALO: final round up (complete presentation)
ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for a performing arts organization. At the start of the season, the opera was in a precarious position. I had to work with a…
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ALO: Mobile site
Approximately 20% of the traffic to the ALO website comes from mobile devices. This has been steadily on the increase and will continue to increase into the future. The new website displays well on mobile devices and touch screen devices. What we wanted to build then was something to complement, not replace the new website.…
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ALO: Online advertising
One of the first things I did was to pull our online advertising in-house. Previously, it was not uncommon to spend $8,000 per production on an agency booking interactive banner ads and placing search engine ads on Google, Yahoo and Bing. First, I applied for Google Grants. It’s a simple process for nonprofits, but it…
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