Marc van Bree

measuring results

  • Orchestra Survey: Activities, Engagement and Goals

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    The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. But this just shows that orchestras have set up a presence, not what they are doing with the presence. That’s where the engagement…

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    Marc van Bree

  • Orchestras and Social Media Survey: Key Findings and Full Report

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    Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important and…

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    Marc van Bree

  • Orchestras and Social Media Survey: Preface

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    Nonprofit blogger Beth Kanter recently highlighted two new research studies about nonprofits and the adoption of social media released by Weber Shandwick and Philanthropy Action. These studies yielded some interesting results. The Weber Shandwick study of 200 nonprofit executives revealed that an overwhelming majority (85%) will use more social media in the next two years.…

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    Marc van Bree

  • Search engine marketing and orchestras: part 4

    Now that you know a little bit about how ads show up and the typical account structure, let’s look at three important, interdependent aspects of paid search: key words, creative and landing pages. First, you have to build a key word list for each of the ad groups. The categories make it easier to think…

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    Marc van Bree

  • The aftermath: measuring results from the Twitter list

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    I always stress measuring impact and results in social media planning. That’s why I was curious to see what exactly happened this past week. Last Friday, I posted the first list of people and organizations in classical music on Twitter, followed by a Twitter update. I know lists tend to be popular, but this one…

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    Marc van Bree