Communications
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The ten best ideas in classical music online
A little over a year ago, I wrote about R.E.M.’s ventures into social media, allowing fans listen to their new album before its release and encouraging fans to mash up raw video footage. Where does classical music stand in this environment? Here below follows a top 10 list of what I believe are the best…
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Changing the rules of engagement
Journalist Tom Jacobs published an interesting article on the Miller-McCune Web site yesterday entitled “Will Critique Work for Food,” an article on the future of arts journalism. I wrote about it in my New Media and Orchestras series and quoted Justin Davidson, who offered a good view at Musical America. Jacobs’ article has some great…
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CSO Twitter and Facebook Case Study
In my last week at the Chicago Symphony Orchestra I drafted a quick case study on the CSO’s Twitter and Facebook accounts. I thought this would be worth sharing more broadly. Introduction: Word of Mouth Word of mouth is the key strength of social media. Statistics from cso.org and the CSO’s Twitter and Facebook accounts…
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Mark Ragan’s Social Media Boot Camp
Last Thursday, I was happy to sit in on Mark Ragan’s "Social Media Boot Camp" after getting an invitation through work. It was a great introduction to social media, focused on a corporate and internal communications perspective. Many of the participants seemed to come from the healthcare and insurance industries. Being past the social media…
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Online Media Room
Most orchestras already publish their press releases online; some even distribute them through RSS. But surprisingly few organizations have a complete online media room. The executive summary of the Nielsen Norman Group’s “Designing Websites to Maximize Press Relations” report is an excellent starting point for anyone setting up an online media room. The report found…
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