Marc van Bree

marketing

  • Evaluating Social Media: Step 3. State your objectives

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    The communications environment is in constant flux, which means that many things might change on the way to your goal. A typical communications plan looks ahead 12-18 months, which is a much shorter time frame than the five or ten year goal. However, a five or ten year goal informs your communications plan. The plan…

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    Marc van Bree

  • Evaluating Social Media: Step 2. Define your goal

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    Even if you are evaluating tactical efforts, you will still need to define your goal. You ultimately are concerned about how well your message is disseminated, or you ultimately have a Facebook presence, for a strategic, overarching goal. Furthermore, the tired “raising awareness of your organization” is not acceptable. The authors ask: “why do I…

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    Marc van Bree

  • Take A Friend To the Orchestra: Flip the Funnel

    This week, Drew McManus’ Take A Friend To the Orchestra 2010 kicked off on his Web site Adaptistration. I was invited to write a guest contribution this year and was immediately inspired by a book I was reading: Joseph Jaffe’s Flip the Funnel: How to Use Existing Customers to Gain New Ones. So, head over…

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    Marc van Bree

  • A response to Symphony Magazine’s article on social media

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    The March/April issue of Symphony Magazine takes a look at social media and how orchestras around the country are using it. I was flattered to be contacted due to the Orchestras and Social Media Survey that was published around the article deadline. The main point I was trying to get across was that orchestras are…

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    Marc van Bree

  • A quick note on marketing course: digital natives, creativity

    I started my third course in the Integrated Marketing Certificate program today with Doug Dome’s “Managing Integrated Marketing Communications.” Coincidentally, I went on a field trip to Doug’s company Dome Communications somewhere in 2003 or 2004 when I was studying marketing communications at Columbia College. A lot has happened since, including Dome Communications being bought…

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    Marc van Bree