Culture
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Videos, webisodes and classical music flash mobs
A while ago, I posted a link to Baltimore Symphony Orchestra/Washington National Opera’s flash mob video on the Dutch Perspective Facebook page. Little did I know that opened somewhat of a floodgate of flash mob videos, and other videos, appearing on my radar screen. Maryann Devine, over at smarts & Culture, blogged about the BSO/WNO…
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Unexpect Yourself’s unexpected backlash
The Philadelphia Orchestra’s new marketing slogan “Unexpect Yourself” has come under fire throughout the media and blogosphere. Karen Heller of the Philadelphia Inquirer blasts the campaign. Although, I don’t agree that this is “the dumbing down of music that elevates the soul,” the latter part of that phrase is itself an expected and tired marketing…
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Five lessons arts marketers can learn from Google
When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money. John…
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