Chorus Austin

More than double online sales with a complete, integrated ticketing solution and a focus on conversions.

As a member of the board, developed a new website with limited financial resources. The objectives: driving online ticket sales, manageable member communication, highly customizable and easy content and site management.

Using a premium theme as the basis, and with the addition of several paid plugins, built a website with dynamic content, a protected members’ area, and a complete ecommerce solution, with an easy-to-use, flexible shopping cart. Features include:

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Events Management

  • Dynamic events calendar and upcoming events listing
  • Graphic slider with event highlights on home page
  • Upcoming events on sidebar throughout site

Ticketing and Ecommerce

  • Ticketing for different ticket types, season and flex subscriptions
  • Merchandise sales, member dues and miscellaneous member items
  • Straightforward online giving and donation functionality
  • Complete integration: patrons do not have to leave the site to securely process credit card orders through PayPal

Members’ Area

  • Easy to manage, protected members’ area
  • Full administrator capabilities and approval for new registrations
  • Members manage their account and password, pay dues, and order singer music and scores


  • Complete ecommerce tracking with Google Analytics
  • Integrated Google AdWords tracking (including Google Grants setup)


Marc has been a huge asset for our arts organization. We had hoped when he joined the Board that he might clue us in on a few ways to use social media more effectively. He went way beyond this: in his unassuming way, he transformed our online presence.

Later asked if he might help with website redesign, he made the project his own. He had a clear idea (mobile device–compatible, directing users to buy tickets or donate, etc.) and communicated it effectively, along with a detailed schedule for deployment (met). Throughout the process, he was able to selectively incorporate the feedback he received, while making even the prickly personalities feel heard. Marc is a very capable individual technically, but it’s his ability to lead that is truly impressive.

David Dunkman, Member of the Board, Chorus Austin