Marc van Bree

structure

  • ALO: Tracking conversions

    Data collection, measurement and analysis are of the utmost importance for any marketer. Arts organizations across the country are dealing with budget cutbacks, so it becomes increasingly important to put your marketing dollars in the most effective channels and efforts. Without data, you simply can’t do your job as a marketer. After launching the website,…

    Written by

    Marc van Bree

  • A new website and digital strategy for the opera

    When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I have written about and all that I have learned over the past years to action. What follows is a brief overview of what…

    Written by

    Marc van Bree

  • Golden Ages and Unsustainability

    There was a minor storm in the classical music blogosphere in the last two weeks or so. What started it was Heather Mac Donald’s article Classical Music’s New Golden Age and Greg Sandow’s massive, blunt, multiple post response, which was then again countered by Mac Donald. Mac Donald claims classical music has entered a new…

    Written by

    Marc van Bree

  • A review of The Networked Nonprofit

    ,

    I’ve been an avid fan of Beth Kanter’s blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine’s, book The Networked Nonprofit. And if you’re a reader of their blogs, it might also come as no surprise that the book fully lived up to its…

    Written by

    Marc van Bree

  • A look at NEA’s Audience 2.0 report: technology and arts participation

    ,

    Just published: an interesting study from the National Endowment for the Arts called “Audience 2.0: how Technology Influences Arts Participation.” I wanted to give a quick, initial overview with some quick, initial comments. One would think that with the opening up of the Internet, with the increased accessibility, arts participation through electronic media has risen…

    Written by

    Marc van Bree