Skip to content

Marc van Bree

  • About Me
  • What I Do
  • Projects
  • Contact
  • Blog
  • OvertureWP

strategy

Notes from the #acso2010 conference

I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator …

Read moreNotes from the #acso2010 conference

A review of The Networked Nonprofit

I’ve been an avid fan of Beth Kanter’s blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine’s, book The Networked Nonprofit. …

Read moreA review of The Networked Nonprofit

A look at NEA’s Audience 2.0 report: technology and arts participation

Just published: an interesting study from the National Endowment for the Arts called “Audience 2.0: how Technology Influences Arts Participation.” I wanted to give a quick, initial overview with some quick, initial …

Read moreA look at NEA’s Audience 2.0 report: technology and arts participation

On purpose, change, structure and relevance

An interesting question from the League of American Orchestra, which had its annual conference just last week. Unfortunately, I couldn’t go, but that doesn’t preclude me from chiming in (I did here, …

Read moreOn purpose, change, structure and relevance

Notes from Opera America 2010 Conference

Last Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra …

Read moreNotes from Opera America 2010 Conference

Making the conference rounds

Just a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, …

Read moreMaking the conference rounds

Evaluating Social Media: Final Word

In the last nine steps, I have walked through Are We There Yet? A Communications Evaluation Guide by the Communications Network. It started with figuring out what to evaluate and establishing an …

Read moreEvaluating Social Media: Final Word

Evaluating Social Media: Step 9. Estimate your budget

This is not an estimation of you complete communications plan budget. That said, you should budget for evaluation within your communications plan. The authors advise that a good rule of thumb is …

Read moreEvaluating Social Media: Step 9. Estimate your budget

Evaluating Social Media: Step 8. Select your evaluation techniques

The authors list several evaluation tools, including interviews, focus groups, surveys, observation, quantitative data collection and analysis, and content analysis. Interviews, focus groups are pretty straightforward qualitative techniques. Surveys can be used …

Read moreEvaluating Social Media: Step 8. Select your evaluation techniques

Evaluating Social Media: Step 7. Draft your measurements

You should now be clear on what your communications efforts are expected to achieve. You know your goal, objectives, audience, baseline and evaluation questions; the next step is to develop specific metrics …

Read moreEvaluating Social Media: Step 7. Draft your measurements

Post navigation
Older posts
Newer posts
← Previous Page1 Page2 Page3 Page4 Next →

Quick Links

  • Home
  • About Me
  • What I Do
  • Projects
  • Speaking and Presenting
  • Contact
  • Blog
  • OvertureWP

Latest Posts

  • Must-read ArtsHacker articles to get going with Google Analytics
  • How a Salt Lake City cabbie schooled us arts marketers

Projects

  • Caprock Hardscape
  • Turn Key Team
  • Quality Stone Quarries
  • My Munchkin Music
  • Charfen
  • Chorus Austin
  • ATXClassical
  • Austin Opera
  • ACMS Austin
  • #ask a conductor
  • Orchestras and Social Media

Marc van Bree

I’m not a guru, maven or ninja or whatever the cool kids go by these days. I simply bring solutions and get things done. Backed by 10 years of results converting online and offline, building infrastructures and laying groundwork, and creating, running, and finessing campaigns in a rapidly changing media environment.
© 2023 - Made with ♥ in ATX
  • About Me
  • What I Do
  • Projects
  • Contact
  • Blog
  • OvertureWP