Marc van Bree

strategy

  • ALO: Social media

    In my 2010 TAFTO contribution, this is what I wrote: Over the past decade, the Internet has moved toward becoming a social medium with more participation (encouraging contributions), openness (no barriers to content and feedback), connectedness (networked relationships and sharing content), community (gathering around a common interest), and, of course, conversation (a two-way street). The…

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    Marc van Bree

  • ALO: Online advertising

    One of the first things I did was to pull our online advertising in-house. Previously, it was not uncommon to spend $8,000 per production on an agency booking interactive banner ads and placing search engine ads on Google, Yahoo and Bing. First, I applied for Google Grants. It’s a simple process for nonprofits, but it…

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    Marc van Bree

  • ALO: Tracking conversions

    Data collection, measurement and analysis are of the utmost importance for any marketer. Arts organizations across the country are dealing with budget cutbacks, so it becomes increasingly important to put your marketing dollars in the most effective channels and efforts. Without data, you simply can’t do your job as a marketer. After launching the website,…

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    Marc van Bree

  • A new website and digital strategy for the opera

    When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I have written about and all that I have learned over the past years to action. What follows is a brief overview of what…

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    Marc van Bree

  • Gig/International Arts Manager looks at social media in classical music

    A little while ago, I got a message from Clare Wiley, a reporter at Gig/International Arts Manager magazine. She was writing a story on social media and classical music organizations and wanted to ask some questions. The article was published this week, but you will have to get a subscription to have a read. Where…

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    Marc van Bree