Notes from the #acso2010 conference
I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator …
strategy
A review of The Networked Nonprofit
I’ve been an avid fan of Beth Kanter’s blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine’s, book The Networked Nonprofit. …
A look at NEA’s Audience 2.0 report: technology and arts participation
Just published: an interesting study from the National Endowment for the Arts called “Audience 2.0: how Technology Influences Arts Participation.” I wanted to give a quick, initial overview with some quick, initial …
Read moreA look at NEA’s Audience 2.0 report: technology and arts participation
On purpose, change, structure and relevance
An interesting question from the League of American Orchestra, which had its annual conference just last week. Unfortunately, I couldn’t go, but that doesn’t preclude me from chiming in (I did here, …
Notes from Opera America 2010 Conference
Last Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra …
Making the conference rounds
Just a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, …
Evaluating Social Media: Final Word
In the last nine steps, I have walked through Are We There Yet? A Communications Evaluation Guide by the Communications Network. It started with figuring out what to evaluate and establishing an …
Evaluating Social Media: Step 9. Estimate your budget
This is not an estimation of you complete communications plan budget. That said, you should budget for evaluation within your communications plan. The authors advise that a good rule of thumb is …
Read moreEvaluating Social Media: Step 9. Estimate your budget
Evaluating Social Media: Step 8. Select your evaluation techniques
The authors list several evaluation tools, including interviews, focus groups, surveys, observation, quantitative data collection and analysis, and content analysis. Interviews, focus groups are pretty straightforward qualitative techniques. Surveys can be used …
Read moreEvaluating Social Media: Step 8. Select your evaluation techniques
Evaluating Social Media: Step 7. Draft your measurements
You should now be clear on what your communications efforts are expected to achieve. You know your goal, objectives, audience, baseline and evaluation questions; the next step is to develop specific metrics …
Read moreEvaluating Social Media: Step 7. Draft your measurements