social media
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What five years of blogging gets you
This September marks my five years of blogging (Mashable only beats me by a couple of months; read a nice roundup of the last 5 years of blogging from their perspective). I just returned from the stART.10 Conference in Duisburg, Germany, where I delivered a keynote address last Friday. I now realize the presentation was…
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Imagined, online communities
One of the key elements of social media is “the community.” Without a community, there wouldn’t be a social in social media. But what exactly is this community? In my post on a fictional online community manager position on the Orchestra Revolution blog, Jean Shirk, public relations manager at the San Francisco Symphony, posed some…
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A Twitter follower is worth $0.24
The title of this blog post is of course a wildly inaccurate claim. How did I get to the number? In my small-scale “free agent” crowdfunding experiment for the Nashville Symphony Orchestra, I ended up with $235 from 1,000 followers by the deadline. That translates to $0.24 per follower. The goal was $1,000, or one…
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Notes from the #acso2010 conference
I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator Oliver Theil, public relations director at the San Francisco Symphony Orchestra. My co-presenter was–and I still get goose bumps saying this–the venerable Beth…
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A review of The Networked Nonprofit
I’ve been an avid fan of Beth Kanter’s blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine’s, book The Networked Nonprofit. And if you’re a reader of their blogs, it might also come as no surprise that the book fully lived up to its…
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