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Marc van Bree

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Search engine marketing and orchestras: part 4

Now that you know a little bit about how ads show up and the typical account structure, let’s look at three important, interdependent aspects of paid search: key words, creative and landing …

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Search engine marketing and orchestras: part 3

After a couple more classes and a Thanksgiving break, I’m back with renewed energy to write more about search engine marketing and orchestras. This time, I’m covering paid search. As I wrote …

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Search engine marketing and orchestras: part 2

The third class went a little deeper into natural search. I think it’s important to first reiterate some important matters. Search engine optimization (SEO) is not an overnight process; it might take …

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Search engine marketing and orchestras: part 1

This week, I started my second class in the Integrated Marketing certificate program at the University of Chicago’s Graham School. This one’s on search engine marketing, taught by David Gould of Resolution …

Read moreSearch engine marketing and orchestras: part 1

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Marc van Bree

I’m not a guru, maven or ninja or whatever the cool kids go by these days. I simply bring solutions and get things done. Backed by 10 years of results converting online and offline, building infrastructures and laying groundwork, and creating, running, and finessing campaigns in a rapidly changing media environment.
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