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  • A new website and digital strategy for the opera

    When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I have written about and all that I have learned over the past years to action. What follows is a brief overview of what…

  • What five years of blogging gets you

    This September marks my five years of blogging (Mashable only beats me by a couple of months; read a nice roundup of the last 5 years of blogging from their perspective). I just returned from the stART.10 Conference in Duisburg, Germany, where I delivered a keynote address last Friday. I now realize the presentation was…

  • Notes from the #acso2010 conference

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    I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator Oliver Theil, public relations director at the San Francisco Symphony Orchestra. My co-presenter was–and I still get goose bumps saying this–the venerable Beth…

  • Notes from Opera America 2010 Conference

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    Last Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra mural during my cab ride to downtown—but I had to leave again shortly after noon on Wednesday. That meant unfortunately missing two of…

  • Making the conference rounds

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    Just a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, I have been blogging (I launched the first version of Dutch Perspective in September 2005). The first three years weren’t focused. I hadn’t…