ALO: final round up (complete presentation)
ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for …
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ALO: Mobile site
Approximately 20% of the traffic to the ALO website comes from mobile devices. This has been steadily on the increase and will continue to increase into the future. The new website displays …
ALO: Social media
In my 2010 TAFTO contribution, this is what I wrote: Over the past decade, the Internet has moved toward becoming a social medium with more participation (encouraging contributions), openness (no barriers to …
ALO: Online advertising
One of the first things I did was to pull our online advertising in-house. Previously, it was not uncommon to spend $8,000 per production on an agency booking interactive banner ads and …
ALO: Tracking conversions
Data collection, measurement and analysis are of the utmost importance for any marketer. Arts organizations across the country are dealing with budget cutbacks, so it becomes increasingly important to put your marketing …
A new website and digital strategy for the opera
When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I …
What five years of blogging gets you
This September marks my five years of blogging (Mashable only beats me by a couple of months; read a nice roundup of the last 5 years of blogging from their perspective). I …
Notes from the #acso2010 conference
I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator …
Notes from Opera America 2010 Conference
Last Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra …
Making the conference rounds
Just a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, …