None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and …
The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. …
This is the first post in a series to provide a more in-depth look at the orchestras and social media survey findings. I made the full report available yesterday, to give people …
Read moreOrchestra Survey: Budgets, Responsibilities and Time
Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In …
Read moreOrchestras and Social Media Survey: Key Findings and Full Report
Nonprofit blogger Beth Kanter recently highlighted two new research studies about nonprofits and the adoption of social media released by Weber Shandwick and Philanthropy Action. These studies yielded some interesting results. The …