Weblogs (Part 1)
A blog, short for weblog, is a Web site with regular entries on any topic imaginable, an online journal. But who needs any explanation anymore these days? The more important questions for …
Orchestras and New Media
Measuring Results
Public relations has traditionally held the reputation of being difficult to measure in terms of results. Measuring results, however, especially RoI (Return on Investment), is important for any business or organization. Just …
An (incomplete) SWOT Analysis
A good start in sizing up an organization’s situation and crafting a strategy is the so-called SWOT analysis, which appraises a company’s resource strengths and weaknesses and its external opportunities and threats. …
The Changing Print Environment and the New Media Revolution
The Los Angeles Times, Chicago Sun-Times, Kansas City Star, Miami Herald, Minneapolis Star Tribune, and nearly the Atlanta Journal-Constitution. What do these newspapers have in common? Over the past years, full-time classical …
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Orchestras and New Media: Introduction
“57. Smart companies will get out of the way and help the inevitable to happen sooner.” That’s thesis number 57 from the Cluetrain Manifesto. Orchestras, just like hundreds of other commercial and …