Online Media Room

Most orchestras already publish their press releases online; some even distribute them through RSS. But surprisingly few organizations have a complete online media room. The executive summary of the Nielsen Norman Group’s …

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Social Music Services

Like other Internet services, music Web sites have moved toward Web 2.0 and social media. Customization, sharing and social networking are at the heart of online music services such as Last.fm, Pandora …

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Wikis

Wikis, Web sites that allow users to contribute to or edit its content, are fully embracing the Web 2.0 approach, operating on the philosophy that the more users participate, the better the …

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Weblogs (Part 2)

Last post, we looked at the key elements for blogging and how organizations can connect with blogs and their authors. In this post, we look at how organizations can blog and why, …

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