Marketing
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Chorus Austin
More than double online sales with a complete, integrated ticketing solution and a focus on conversions. As a member of the board, developed a new website with limited financial resources. The objectives: driving online ticket sales, manageable member communication, highly customizable and easy content and site management. Using a premium theme as the basis, and…
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Austin Opera
Increased online single ticket sales from 28% to 55% of total single ticket sales while delivering a greater ability to analyze patron behaviors, track conversions and account for advertising spending. As marketing director for the Austin Opera, managed a data-driven integrated marketing campaign for $1 million in sales annually: increased the return of marketing dollars…
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