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Marc van Bree

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Abundance, eager hands and #askaconductor

In less than two days, #askaconductor will officially kick off. Australians will be the first to the scene, as their December 8 starts 16 hours ahead of New York. The current participant …

Read moreAbundance, eager hands and #askaconductor

Gig/International Arts Manager looks at social media in classical music

A little while ago, I got a message from Clare Wiley, a reporter at Gig/International Arts Manager magazine. She was writing a story on social media and classical music organizations and wanted …

Read moreGig/International Arts Manager looks at social media in classical music

An early look at nonprofit social networking site Jumo

Many technologically savvy nonprofits and nonprofit social media marketers have been anticipating the launch of Jumo, a social networking site for nonprofits and causes. Yesterday, the Beta version officially launched. The project …

Read moreAn early look at nonprofit social networking site Jumo

Five random social media things to do for arts organizations

I had the privilege of speaking at some conferences this year. No matter where I go, people are always asking for case studies, best practices and examples. I can talk about strategy …

Read moreFive random social media things to do for arts organizations

Join me in #askaconductor on December 8

A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. The hash tag #askacurator became a top trending topic on Twitter on …

Read moreJoin me in #askaconductor on December 8

Detroit’s labor dispute and social media

You might have heard about the Detroit Symphony Orchestra labor dispute. It’s not going particularly well. In fact, it’s getting downright ugly. Violinist Sarah Chang—originally scheduled to appear with the orchestra before …

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Where Gladwell goes wrong: substitution vs. integration

Malcolm Gladwell takes social media activism to task in a new article in the New Yorker. In “Small Change: Why the revolution will not be tweeted,” Gladwell argues that the weak personal …

Read moreWhere Gladwell goes wrong: substitution vs. integration

TGIF: Orchestra Fail

No, this is not a post about some massive arts marketing fail by an orchestra. I was just typing in “orchestra” on Google and it automatically suggested it be followed by “fail.” …

Read moreTGIF: Orchestra Fail

What five years of blogging gets you

This September marks my five years of blogging (Mashable only beats me by a couple of months; read a nice roundup of the last 5 years of blogging from their perspective). I …

Read moreWhat five years of blogging gets you

Imagined, online communities

One of the key elements of social media is “the community.” Without a community, there wouldn’t be a social in social media. But what exactly is this community? In my post on …

Read moreImagined, online communities

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Marc van Bree

I’m not a guru, maven or ninja or whatever the cool kids go by these days. I simply bring solutions and get things done. Backed by 10 years of results converting online and offline, building infrastructures and laying groundwork, and creating, running, and finessing campaigns in a rapidly changing media environment.
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