ALO: Mobile site
Approximately 20% of the traffic to the ALO website comes from mobile devices. This has been steadily on the increase and will continue to increase into the future. The new website displays …
ALO: Social media
In my 2010 TAFTO contribution, this is what I wrote: Over the past decade, the Internet has moved toward becoming a social medium with more participation (encouraging contributions), openness (no barriers to …
ALO: Online advertising
One of the first things I did was to pull our online advertising in-house. Previously, it was not uncommon to spend $8,000 per production on an agency booking interactive banner ads and …
ALO: Tracking conversions
Data collection, measurement and analysis are of the utmost importance for any marketer. Arts organizations across the country are dealing with budget cutbacks, so it becomes increasingly important to put your marketing …
A new website and digital strategy for the opera
When I started my job as marketing director for Austin Lyric Opera, I knew I wanted to put my stamp on its digital marketing efforts. I wanted to put all that I …
Dispelling some untruths about managing the arts
Summer time is conference time, which inevitably leads to discussions about the state of the arts. The topic has been picked up around the blogosphere too. Yesterday I went to an event …
Remember the Alamo
One of the things I love about moving to Austin is the Alamo Drafthouse. After seeing a movie there, you really can’t go back to a regular theater. The movie I wanted …
Settling in Austin, Texas
A lot has happened since my last blog post. Remember I was moving down to Austin, Texas? I am settling in quite nicely. Where I would have been happy with a job, …
Moving to Austin, Texas
I am no stranger to adventurous moves. In 2002, after finishing high school, I went to work in a ski resort in Austria. Later that year, I moved to London, England because …
First reflections on #askaconductor
Wow. That was a whirlwind. Last night, we finished up the more than 30-hour marathon of #askaconductor. It kicked off at 8:30 am Australian Eastern Standard Time with conductor Warwick Potter answering …