Marc van Bree

Communications

  • Notes from Opera America 2010 Conference

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    Last Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra mural during my cab ride to downtown—but I had to leave again shortly after noon on Wednesday. That meant unfortunately missing two of…

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    Marc van Bree

  • Making the conference rounds

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    Just a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, I have been blogging (I launched the first version of Dutch Perspective in September 2005). The first three years weren’t focused. I hadn’t…

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    Marc van Bree

  • Evaluating Social Media: Final Word

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    In the last nine steps, I have walked through Are We There Yet? A Communications Evaluation Guide by the Communications Network. It started with figuring out what to evaluate and establishing an overarching goal. The central question was: how are your communications efforts creating a change; more specifically, a change in behavior. The central message…

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    Marc van Bree

  • Evaluating Social Media: Step 9. Estimate your budget

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    This is not an estimation of you complete communications plan budget. That said, you should budget for evaluation within your communications plan. The authors advise that a good rule of thumb is that “the evaluation budget should be at least five to seven percent of the total budget of your communication program.” You should consider:…

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    Marc van Bree

  • Evaluating Social Media: Step 8. Select your evaluation techniques

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    The authors list several evaluation tools, including interviews, focus groups, surveys, observation, quantitative data collection and analysis, and content analysis. Interviews, focus groups are pretty straightforward qualitative techniques. Surveys can be used to track qualitative, and in a lesser degree quantitative, changes over time. Observation can perhaps best be translated into the listening skill that…

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    Marc van Bree