Evaluating Social Media: Step 2. Define your goal
Even if you are evaluating tactical efforts, you will still need to define your goal. You ultimately are concerned about how well your message is disseminated, or you ultimately have a Facebook …
Communications
Evaluating Social Media: Step 1. Determine what you will evaluate
We have already determined that we’re evaluating social media efforts. But the question remains whether you are measuring a strategic initiative or a tactical effort. A strategic initiative might include aiming for …
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Take A Friend To the Orchestra: Flip the Funnel
This week, Drew McManus’ Take A Friend To the Orchestra 2010 kicked off on his Web site Adaptistration. I was invited to write a guest contribution this year and was immediately inspired …
Evaluating social media for classical music organizations
I have been a fan of the communications evaluation guide Are We There Yet? by The Communications Network ever since I learned about it through Issuelab. Designed for philanthropic and nonprofit organizations, …
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A quick note on marketing course: digital natives, creativity
I started my third course in the Integrated Marketing Certificate program today with Doug Dome’s “Managing Integrated Marketing Communications.” Coincidentally, I went on a field trip to Doug’s company Dome Communications somewhere …
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Unexpect Yourself’s unexpected backlash
The Philadelphia Orchestra’s new marketing slogan “Unexpect Yourself” has come under fire throughout the media and blogosphere. Karen Heller of the Philadelphia Inquirer blasts the campaign. Although, I don’t agree that this …
Five lessons arts marketers can learn from Google
When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information …
Recording of stART.09 Conference presentation
On September 25, 2009, I spoke, remotely from Chicago, at the stART.09 Conference in Duisburg, Germany. I mentioned that on my blog here. It took me a while, but I just re-recorded …
Notes from Making Media Connections 2009
On Wednesday and Thursday of this week I attended the Making Media Connections 2009 conference, hosted by the Community Media Workshop. I haven’t attended a whole lot of conferences, so this was …
Orchestras and New Media: A Complete Guide
After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the …