Marc van Bree

Social Media

  • Imagined, online communities

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    One of the key elements of social media is “the community.” Without a community, there wouldn’t be a social in social media. But what exactly is this community? In my post on a fictional online community manager position on the Orchestra Revolution blog, Jean Shirk, public relations manager at the San Francisco Symphony, posed some…

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    Marc van Bree

  • A Twitter follower is worth $0.24

    The title of this blog post is of course a wildly inaccurate claim. How did I get to the number? In my small-scale “free agent” crowdfunding experiment for the Nashville Symphony Orchestra, I ended up with $235 from 1,000 followers by the deadline. That translates to $0.24 per follower. The goal was $1,000, or one…

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    Marc van Bree

  • One more week of #floodofsupport

    We have a little less than a week to go for my little crowdfunding experiment #floodofsupport. I have been learning some good lessons already, which–beside doing a good deed–was the point. Right now, unfortunately, I’m still ways away from the $1,000 goal. The project started out well, but has been stagnant for the last few…

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    Marc van Bree

  • Notes from the #acso2010 conference

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    I just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator Oliver Theil, public relations director at the San Francisco Symphony Orchestra. My co-presenter was–and I still get goose bumps saying this–the venerable Beth…

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    Marc van Bree

  • 1,000 followers on Twitter: from slacktivism to activism (#floodofsupport)

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    We all know that Nashville got hit with a terrible flood a few months ago. This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO). The orchestra’s damages were approximately $42 million and after insurance and support from FEMA, the remaining financial gap could be as much as $10 million. A flood is no fun.…

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    Marc van Bree