Marc van Bree
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Why performing arts organizations are not app-ropriate
Let me start with a simple question: How many of you have opened an arts organization’s mobile app lately? And no, it doesn’t count if you were just looking to see what your competitors were doing. Even more generally: How many apps have you used in your personal life just this last week? Email, news…
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Marketing Automation in Performing Arts
I’m in a new industry, which means I come across different marketing approaches. I always like seeing how these new perspectives translate to the performing arts. My current industry is heavy on lead generation and marketing automation. Skip forward a little to this week, when I came across an interesting post from the TRG Arts…
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Building a performing arts website on no or close to no budget
While I have developed websites from scratch, when I developed a new website for Austin Lyric Opera, I chose to go with a vendor. I needed the help, the service and the security. After all, my job was marketing director, and not web developer, and the season brochure still needed to get produced and the…
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ALO: final round up (complete presentation)
ALO: A new website and digital strategy (complete) View more presentations from Marc van Bree This concludes a brief overview of what went into a new website and new digital strategy for a performing arts organization. At the start of the season, the opera was in a precarious position. I had to work with a…
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