The metrosexual in Business Week

A couple of months ago, I received a call from Nanette Byrnes, senior writer for Business Week. She was doing a story on the metrosexual and wanted to interview me. Yesterday, I saw the article was not only published, but it was the cover story! All excited, I started to read the article, but, alas, I wasn’t mentioned or quoted.

Most of the hits on my Web site are a direct result of the two metrosexual essays I have posted, so I am assuming the reporter found out about me through a Google search or Wikipedia. That really amazes me. It also demonstrates a few things: my Web site is positioned strong enough and I am credible enough to cut the (metrosexual) clutter on the Internet; and having a Web site can give you great exposure.

On the article: I think it treats the metrosexual phenomenon quite fairly. I believe I can discover some of my interview in the article; and I am particularly content with the last sentence (especially the word “acquired”) of the following paragraph:

“That’s why Madison Avenue so fervently embraced the metro in late 2003. Where did he come from? Like many fashion-forward individuals, the metro was born in Britain. Author Mark Simpson, the self-described “skinhead Oscar Wilde,” coined the term in the mid-’90s to describe a new breed of consumer-narcissist. A flattering appellation it wasn’t. By the time the metro surfaced in the U.S. 10 years later, he was a much more appealing character. In four months, the metro went from the subject of an offbeat New York Times story to a cultural phenomenon worthy of his own South Park episode. Oh yes, and he acquired the feminine persona we’ve become familiar with.”