Take A Friend To the Orchestra: Flip the Funnel
This week, Drew McManus’ Take A Friend To the Orchestra 2010 kicked off on his Web site Adaptistration. I was invited to write a guest contribution this year and was immediately inspired by a book I was reading: Joseph Jaffe’s Flip the Funnel: How to Use Existing Customers to Gain New Ones.
So, head over to Adaptistration and read my contribution: Flip the Funnel: moving from today’s toward tomorrow’s customer experience. Don’t forget to leave a comment to let us know your thoughts!
Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicating—on and offline—in a rapidly changing media environment. 
