Posts Tagged ‘ strategy ’

Gig/International Arts Manager looks at social media in classical music

December 2, 2010

TweetA little while ago, I got a message from Clare Wiley, a reporter at Gig/International Arts Manager magazine. She was writing a story on social media and classical music organizations and wanted to ask some questions. The article was published this week, but you will have to get a subscription to have a read....
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Notes from the #acso2010 conference

July 26, 2010

TweetI just returned from San Francisco, where I presented in a seminar on social media at the annual conference of the Association of California Symphony Orchestras. I was invited by seminar moderator Oliver Theil, public relations director at the San Francisco Symphony Orchestra. My co-presenter was–and I still get goose bumps saying this–the venerable...
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A review of The Networked Nonprofit

July 13, 2010

TweetI’ve been an avid fan of Beth Kanter’s blog for the past few years. It might come as no surprise that I pre-ordered her, and co-author Allison Fine’s, book The Networked Nonprofit. And if you’re a reader of their blogs, it might also come as no surprise that the book fully lived up to...
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A look at NEA’s Audience 2.0 report: technology and arts participation

June 30, 2010

TweetJust published: an interesting study from the National Endowment for the Arts called “Audience 2.0: how Technology Influences Arts Participation.” I wanted to give a quick, initial overview with some quick, initial comments. One would think that with the opening up of the Internet, with the increased accessibility, arts participation through electronic media has...
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On purpose, change, structure and relevance

June 22, 2010

TweetAn interesting question from the League of American Orchestra, which had its annual conference just last week. Unfortunately, I couldn’t go, but that doesn’t preclude me from chiming in (I did here, here and here). In addition, the opening session was broadcasted and recorded. Find it here. The question was “what is the most...
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Posted in Culture | 7 Comments »

Notes from Opera America 2010 Conference

June 11, 2010

TweetLast Wednesday, I had my whirlwind trip to Los Angeles to speak at the Opera America 2010 Conference. I arrived in L.A. Tuesday night—and was amazed at the Los Angeles Chamber Orchestra mural during my cab ride to downtown—but I had to leave again shortly after noon on Wednesday. That meant unfortunately missing two...
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Making the conference rounds

May 20, 2010

TweetJust a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, I have been blogging (I launched the first version of Dutch Perspective in September 2005). The first three years weren’t focused. I...
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Evaluating Social Media: Final Word

April 28, 2010

TweetIn the last nine steps, I have walked through Are We There Yet? A Communications Evaluation Guide by the Communications Network. It started with figuring out what to evaluate and establishing an overarching goal. The central question was: how are your communications efforts creating a change; more specifically, a change in behavior. The central...
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Evaluating Social Media: Step 9. Estimate your budget

April 27, 2010

TweetThis is not an estimation of you complete communications plan budget. That said, you should budget for evaluation within your communications plan. The authors advise that a good rule of thumb is that “the evaluation budget should be at least five to seven percent of the total budget of your communication program.” You should...
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Evaluating Social Media: Step 8. Select your evaluation techniques

April 26, 2010

TweetThe authors list several evaluation tools, including interviews, focus groups, surveys, observation, quantitative data collection and analysis, and content analysis. Interviews, focus groups are pretty straightforward qualitative techniques. Surveys can be used to track qualitative, and in a lesser degree quantitative, changes over time. Observation can perhaps best be translated into the listening skill...
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