TweetAfter the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the current print environment and arts coverage, followed by the new media revolution and what it means for orchestras. Alongside a description of...
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TweetFollowing my blog series “Orchestras and New Media” I created a presentation (now on to an e-book). This is version 1.0 and I hope to get comments, feedback and suggestion, so that version 2.0 will be fitter, happier, more productive. Orchestras and New Media View SlideShare presentation or Upload your own. (tags: relations public)
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TweetMost orchestras already publish their press releases online; some even distribute them through RSS. But surprisingly few organizations have a complete online media room. The executive summary of the Nielsen Norman Group’s “Designing Websites to Maximize Press Relations” report is an excellent starting point for anyone setting up an online media room. The report...
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TweetThere are hundreds, if not thousands, of other new media tools. The trick is finding out which tools work for your organization and which tools are being used by a possible target audience. I wanted to highlight four other services not mentioned before: SlideShare Organizations frequently have to share and present their ideas. Microsoft...
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TweetTagging is the core social element of many Web 2.0 services. The buzzword for this phenomenon is “folksonomy,” which translates to “user generated classification.” Participation is very easy and tagging data is used in new ways to find information. Organizations can create special tags to keep track of conversations and give an opportunity to...
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TweetSecond Life is the best known and largest of the Internet-based virtual worlds. Users, or Residents as they are called, download software, which allows them to interact with each other through avatars, virtual representations of themselves. Residents can explore the world, through walking and flying, chat and meet with other Residents, participate in activities...
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TweetLike other Internet services, music Web sites have moved toward Web 2.0 and social media. Customization, sharing and social networking are at the heart of online music services such as Last.fm, Pandora and iLike. Pandora and Last.fm let users create a profile, similar to the social networks at Myspace and Facebook, and enable users...
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TweetWikis, Web sites that allow users to contribute to or edit its content, are fully embracing the Web 2.0 approach, operating on the philosophy that the more users participate, the better the content. The collective intelligence empowers the community. The best known wiki is Wikipedia, which takes the number seven spot in traffic ranking...
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TweetSocial network services are the embodiment of Web 2.0; more than any other service they encourage participation, openness, conversation, community, and connectedness on the Internet. Just as telephone, fax and e-mail changed the way we communicate; social networking has revolutionized our conversations and social interactions. The services, including MySpace and Facebook, let users build...
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TweetLast post, we looked at the key elements for blogging and how organizations can connect with blogs and their authors. In this post, we look at how organizations can blog and why, or if, they should. The first question you have to ask yourself is “why should our organization have a blog?” Keeping up...
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Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicating—on and offline—in a rapidly changing media environment. Visit mcmvanbree.com »
