On September 25, 2009, I spoke, remotely from Chicago, at the stART.09 Conference in Duisburg, Germany. I mentioned that on my blog here. It took me a while, but I just re-recorded the presentation and uploaded it to SlideShare, as a slidecast. I’m not entirely happy with it, I think things get a little muddled and scattered toward the end, but I wanted to make it available anyway. I hope it can prove useful to you and perhaps it can spur some discussion. Let me know what you think, especially if you agree or don’t agree with some of the things I discuss. Or even just drop by the comments section and let me know you watched it. Here we go:
Recording of stART.09 Conference presentation
October 15, 2009 By Marc
Filed Under: Communications, Culture, Social Media Tagged With: presentation, social media, startconference, strategy
Dutch native Marc van Bree is an analytical marketing communications professional with more than 8 years of experience strategically managing campaigns—on and offline—in a rapidly changing media environment. 
Communications is storytelling. Telling your organization's story consists of many different ingredients across a wide variety of media—from crafting messaging to optimizing your e-mail marketing. 
Organizations are dipping their toes in the social media pool, but do not have the strategy in place to effectively use the many tools at their disposal. Achieve the organizational buy-in you need, build your infrastructure, and leverage social technologies to engage your audience. 
The very definition of cultural participation has changed in a world with endless technological possibilities. The smart marketer will apply insights into patron behaviors to build your audience.
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