The ever-thorough Drew McManus has once again shown that his Web site Adaptistration is the place to be for orchestra managers. This year’s Orchestra Web Site Review has an in-depth analysis of American and Canadian orchestras and their sites. Particularly interesting, I thought, was today’s post on the comparison between American and Canadian sites....
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In the SWOT analysis of orchestras and new media that you can find in my e-book, I used the textbook Strategy: Core Concepts, Analytical Tools, Readings by Thompson, Gamble and Strickland. Every once and a while I refer to the book when trying to place social media in a bigger strategy context. Sometimes I...
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As I mentioned in my last blog post, good things are brewing. The first one I can tell you about is my speaking engagement at the stART.09 Conference in Duisburg, Germany on September 25. A while ago, I got in touch with Christian Henner-Fehr of the Kultur Management blog, as I detailed in a...
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I need a new lunch box. In less than two weeks, I will be starting the Integrated Marketing certificate program at the University of Chicago’s Graham School. Free courses are one of the perks of working for the university. I am very excited to start. It has been nearly five years since I last...
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During last week’s League of American Orchestras conference, I was following the session on social networking on Twitter. Mark Pemberton, who tweets @aborchestras, asked where the “business” is in social media. In a blog post on the League’s conference blog, he wrote: I found today’s Social Networking session interesting up to a point. But...
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On Wednesday and Thursday of this week I attended the Making Media Connections 2009 conference, hosted by the Community Media Workshop. I haven’t attended a whole lot of conferences, so this was a good reminder of the importance to talk to and learn from others. Day 1: Databases for Success Arif Mamdani led this...
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When I wrote the blog series and e-book on Orchestras and New Media, I looked almost exclusively to the English-speaking world. But there are some really interesting things happening in the rest of the world. On Twitter, for example, I’m following some classical music organizations from the Netherlands, including @radio4nl and @muziekgebouw. And a...
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