The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change: That is exactly why we need to get rid of the product-driven culture of superiority, elitism and dismissal. The Internet culture, and particularly social media, is the antithesis of those forces. Shift away from risk avoidance and centralized decision making and move toward innovation, competitive thinking, customer service, and competitive pricing. Over the past months, I’ve seen some projects in the beginning stages that will set the stage...
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Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicatingon and offlinein a rapidly changing media environment.