The Philadelphia Orchestra’s new marketing slogan “Unexpect Yourself” has come under fire throughout the media and blogosphere. Karen Heller of the Philadelphia Inquirer blasts the campaign. Although, I don’t agree that this is “the dumbing down of music that elevates the soul,” the latter part of that phrase is itself an expected and tired...
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When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money....
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The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change: That is exactly why we need to get rid of the product-driven culture of superiority, elitism and dismissal. The Internet culture, and particularly...
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Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new attitude toward classical music: Mainstream classical music institutions have tried...
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None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and the remaining 27% were currently planning metrics for measuring social media. This is one of the findings I found most interesting. In...
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The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. But this just shows that orchestras have set up a presence, not what they are doing with the presence. That’s where the...
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This is the first post in a series to provide a more in-depth look at the orchestras and social media survey findings. I made the full report available yesterday, to give people the opportunity to take a complete look at the findings in hopes of a better discussion. Others have chimed in already: Drew...
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