In my last week at the Chicago Symphony Orchestra I drafted a quick case study on the CSO’s Twitter and Facebook accounts. I thought this would be worth sharing more broadly. Introduction: Word of Mouth Word of mouth is the key strength of social media. Statistics from cso.org and the CSO’s Twitter and Facebook accounts seem...
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Lincoln and Darwin both turn 200 today. Visiting Springfield and subsequently the Lincoln Museum, Library and Memorial a few years ago was truly awe-inspiring. And I recently visited Darwin’s memorial at Westminster Abbey in London. With the latter hero in mind, I wanted to re-post an article I wrote in 2005, after discovering Spinoza: What...
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Last Thursday, I was happy to sit in on Mark Ragan’s "Social Media Boot Camp" after getting an invitation through work. It was a great introduction to social media, focused on a corporate and internal communications perspective. Many of the participants seemed to come from the healthcare and insurance industries. Being past the social...
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This is more of a test than an actual blog entry. I am getting used to my new Dell XPS M1530 and am trying out Windows Live Writer. As I’m setting up my Dell, I’m running into some interesting dilemmas. Although I have been using Hotmail for over 10 years, I am seriously considering switching...
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Following my blog series “Orchestras and New Media” I created a presentation (now on to an e-book). This is version 1.0 and I hope to get comments, feedback and suggestion, so that version 2.0 will be fitter, happier, more productive. Orchestras and New Media View SlideShare presentation or Upload your own. (tags: relations public)
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As said, I was dealing with this for a while; following the presidential path of community organizing. Speaking of presidential: photos of that glorious night can be found here. Thank you David Axelrod. (And my blog for the Brabants Dagblad can be found here). Although this particular blog was placed on the backburner, adventures in...
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I’ll be dealing with this for a while. (Reflections on crisis management, and how not to do it, later).
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Most orchestras already publish their press releases online; some even distribute them through RSS. But surprisingly few organizations have a complete online media room. The executive summary of the Nielsen Norman Group’s “Designing Websites to Maximize Press Relations” report is an excellent starting point for anyone setting up an online media room. The report found...
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There are hundreds, if not thousands, of other new media tools. The trick is finding out which tools work for your organization and which tools are being used by a possible target audience. I wanted to highlight four other services not mentioned before: SlideShare Organizations frequently have to share and present their ideas. Microsoft PowerPoint is...
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