CSO Twitter and Facebook Case Study

March 12, 2009
CSO Twitter and Facebook Case Study

In my last week at the Chicago Symphony Orchestra I drafted a quick case study on the CSO’s Twitter and Facebook accounts. I thought this would be worth sharing more broadly. Introduction: Word of Mouth Word of mouth is the key strength of social media. Statistics from cso.org and the CSO’s Twitter and Facebook accounts seem...
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Happy Birthday, Lincoln, Darwin.

February 12, 2009

Lincoln and Darwin both turn 200 today. Visiting Springfield and subsequently the Lincoln Museum, Library and Memorial a few years ago was truly awe-inspiring. And I recently visited Darwin’s memorial at Westminster Abbey in London. With the latter hero in mind, I wanted to re-post an article I wrote in 2005, after discovering Spinoza: What...
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Mark Ragan’s Social Media Boot Camp

December 6, 2008

Last Thursday, I was happy to sit in on Mark Ragan’s "Social Media Boot Camp" after getting an invitation through work. It was a great introduction to social media, focused on a corporate and internal communications perspective. Many of the participants seemed to come from the healthcare and insurance industries. Being past the social...
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Dell XPS, Gmail, Thunderbird and Windows Live Writer

December 5, 2008

This is more of a test than an actual blog entry. I am getting used to my new Dell XPS M1530 and am trying out Windows Live Writer. As I’m setting up my Dell, I’m running into some interesting dilemmas. Although I have been using Hotmail for over 10 years, I am seriously considering switching...
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Orchestras and New Media: The Presentation

November 20, 2008

Following my blog series “Orchestras and New Media” I created a presentation (now on to an e-book). This is version 1.0 and I hope to get comments, feedback and suggestion, so that version 2.0 will be fitter, happier, more productive. Orchestras and New Media View SlideShare presentation or Upload your own. (tags: relations public)
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Some updates

November 20, 2008

As said, I was dealing with this for a while; following the presidential path of community organizing. Speaking of presidential: photos of that glorious night can be found here. Thank you David Axelrod. (And my blog for the Brabants Dagblad can be found here). Although this particular blog was placed on the backburner, adventures in...
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Chicago Flood

September 16, 2008

I’ll be dealing with this for a while. (Reflections on crisis management, and how not to do it, later).
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Online Media Room

August 29, 2008

Most orchestras already publish their press releases online; some even distribute them through RSS. But surprisingly few organizations have a complete online media room. The executive summary of the Nielsen Norman Group’s “Designing Websites to Maximize Press Relations” report is an excellent starting point for anyone setting up an online media room. The report found...
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Other New Media Tools

August 28, 2008

There are hundreds, if not thousands, of other new media tools. The trick is finding out which tools work for your organization and which tools are being used by a possible target audience. I wanted to highlight four other services not mentioned before: SlideShare Organizations frequently have to share and present their ideas. Microsoft PowerPoint is...
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Featured Posts

Orchestras and Social Media Survey: Key Findings and Full Report

By Marc

Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the...
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Classical music on Twitter

By Marc

Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music...
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Orchestras and New Media: A Complete Guide

By Marc

After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete...
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