Speaking at the stART.09 Conference

September 8, 2009

As I mentioned in my last blog post, good things are brewing. The first one I can tell you about is my speaking engagement at the stART.09 Conference in Duisburg, Germany on September 25. A while ago, I got in touch with Christian Henner-Fehr of the Kultur Management blog, as I detailed in a blog...
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Going back to school

September 3, 2009

I need a new lunch box. In less than two weeks, I will be starting the Integrated Marketing certificate program at the University of Chicago’s Graham School. Free courses are one of the perks of working for the university. I am very excited to start. It has been nearly five years since I last...
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Social media, money and the mission statement

June 19, 2009

During last week’s League of American Orchestras conference, I was following the session on social networking on Twitter. Mark Pemberton, who tweets @aborchestras, asked where the “business” is in social media. In a blog post on the League’s conference blog, he wrote: I found today’s Social Networking session interesting up to a point. But...
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Notes from Making Media Connections 2009

June 13, 2009

On Wednesday and Thursday of this week I attended the Making Media Connections 2009 conference, hosted by the Community Media Workshop. I haven’t attended a whole lot of conferences, so this was a good reminder of the importance to talk to and learn from others. Day 1: Databases for Success Arif Mamdani led this workshop on...
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A German orchestra and social media: Philharmonie 2.0

May 16, 2009

When I wrote the blog series and e-book on Orchestras and New Media, I looked almost exclusively to the English-speaking world. But there are some really interesting things happening in the rest of the world. On Twitter, for example, I’m following some classical music organizations from the Netherlands, including @radio4nl and @muziekgebouw. And a short...
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An interview with Miss Mussel of #operaplot fame

May 13, 2009

Classical music can go viral too. And you can thank Miss Mussel for that. Who, you ask? Just follow her @missmussel on Twitter and read her blog The Omniscient Mussel. Alternatively, she is known as Marcia Adair, a Canadian freelance classical music journalist. Marcia started the #operaplot craze, where tweeting opera fans summarize an entire...
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YouTube Symphony, Susan Boyle and the hero’s journey

April 27, 2009

It’s been nearly two weeks since the YouTube Symphony project culminated at Carnegie Hall. But really, was it a culmination? The New York Times reviewed the concert fairly positively. Anthony Tommasini thought it went “quite well, actually.” Anne Midgette over at the Washington Post was somewhat less positive and wrote that the concert sounded “ragged,...
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The ten best ideas in classical music online

March 24, 2009

A little over a year ago, I wrote about R.E.M.’s ventures into social media, allowing fans listen to their new album before its release and encouraging fans to mash up raw video footage. Where does classical music stand in this environment? Here below follows a top 10 list of what I believe are the best...
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Changing the rules of engagement

March 17, 2009
Changing the rules of engagement

Journalist Tom Jacobs published an interesting article on the Miller-McCune Web site yesterday entitled “Will Critique Work for Food,” an article on the future of arts journalism. I wrote about it in my New Media and Orchestras series and quoted Justin Davidson, who offered a good view at Musical America. Jacobs’ article has some...
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Featured Posts

Orchestras and Social Media Survey: Key Findings and Full Report

By Marc

Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the...
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Classical music on Twitter

By Marc

Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music...
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Orchestras and New Media: A Complete Guide

By Marc

After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete...
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