Comments for Dutch Perspective by Marc van Bree http://mcmvanbree.com/dutchperspective Marc van Bree blogs about communications, social media and culture. Thu, 10 May 2012 17:17:26 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on ALO: final round up (complete presentation) by Marc http://mcmvanbree.com/dutchperspective/alo-final-round-up/comment-page-1#comment-41123 Marc Thu, 10 May 2012 17:17:26 +0000 http://mcmvanbree.com/dutchperspective/?p=1089#comment-41123 Thanks, Michael. Much appreciated! Thanks, Michael. Much appreciated!

]]> Comment on ALO: final round up (complete presentation) by Michael Meigs http://mcmvanbree.com/dutchperspective/alo-final-round-up/comment-page-1#comment-41122 Michael Meigs Tue, 08 May 2012 16:34:06 +0000 http://mcmvanbree.com/dutchperspective/?p=1089#comment-41122 Marc, thanks for these comprehensive looks. I've re-posted your opening article and the slide-show at www.austinlivetheatre.com for the instruction of the Austin theatre community. Regards, Michael Marc, thanks for these comprehensive looks. I’ve re-posted your opening article and the slide-show at http://www.austinlivetheatre.com for the instruction of the Austin theatre community. Regards,

Michael

]]> Comment on A new website and digital strategy for the opera by Digital Strategy Done Right | Adaptistration http://mcmvanbree.com/dutchperspective/a-new-website-and-digital-strategy-for-the-opera/comment-page-1#comment-41120 Digital Strategy Done Right | Adaptistration Tue, 08 May 2012 07:00:53 +0000 http://mcmvanbree.com/dutchperspective/?p=1052#comment-41120 [...] in order to bring about desired results and uses it as a firm guide for all subsequent efforts (source):Driving conversions: All roads should lead to a conversion. The ticket buying process needs to be [...] [...] in order to bring about desired results and uses it as a firm guide for all subsequent efforts (source):Driving conversions: All roads should lead to a conversion. The ticket buying process needs to be [...]

]]> Comment on ALO: Mobile site by Marc http://mcmvanbree.com/dutchperspective/alo-mobile-site/comment-page-1#comment-41118 Marc Fri, 04 May 2012 21:26:37 +0000 http://mcmvanbree.com/dutchperspective/?p=1083#comment-41118 Thanks for the comment, Joe. We just launched with the mobile site, but I haven't heard of any confusion. Also, it's important to note that there really isn't any different content. All content from the mobile site can be found on the main site. The mobile site just places more focus on the content that's more for "on the go." There's a reason why I didn't set an auto-detect function for mobile traffic on the main site. The main site responds well on mobile devices. The mobile site has a much more specific objective and focus. Check out Drew McManus' Adaptistration for some good articles on responsive design and mobile sites vs. main sites: http://www.adaptistration.com/blog/2012/02/24/16px-font-size-and-48px-wide-buttons-are-the-new-black/ http://www.adaptistration.com/blog/2012/03/29/more-on-mobile-website-readiness/ http://www.adaptistration.com/blog/2012/04/24/another-voice-questioning-the-need-for-apps/ Thanks for the comment, Joe.

We just launched with the mobile site, but I haven’t heard of any confusion. Also, it’s important to note that there really isn’t any different content. All content from the mobile site can be found on the main site. The mobile site just places more focus on the content that’s more for “on the go.”

There’s a reason why I didn’t set an auto-detect function for mobile traffic on the main site. The main site responds well on mobile devices. The mobile site has a much more specific objective and focus.

Check out Drew McManus’ Adaptistration for some good articles on responsive design and mobile sites vs. main sites:

http://www.adaptistration.com/blog/2012/02/24/16px-font-size-and-48px-wide-buttons-are-the-new-black/

http://www.adaptistration.com/blog/2012/03/29/more-on-mobile-website-readiness/

http://www.adaptistration.com/blog/2012/04/24/another-voice-questioning-the-need-for-apps/

]]> Comment on ALO: Mobile site by Joe Hallissey http://mcmvanbree.com/dutchperspective/alo-mobile-site/comment-page-1#comment-41116 Joe Hallissey Thu, 03 May 2012 21:50:23 +0000 http://mcmvanbree.com/dutchperspective/?p=1083#comment-41116 Hi Marc, Great series on your online marketing push! If you have your main website with some content and a mobile site with other content, have you had any feedback from visitors who are confused about where to find something they were looking for, like the program notes? Another option for you would be to create only one page template that can resize for mobile browers where you can post the most pertinant content or the content that you believe will be accessed via mobile. We are currently look at a solution like that for our website. Looking forward to more posts in this series! Hi Marc,

Great series on your online marketing push!

If you have your main website with some content and a mobile site with other content, have you had any feedback from visitors who are confused about where to find something they were looking for, like the program notes?

Another option for you would be to create only one page template that can resize for mobile browers where you can post the most pertinant content or the content that you believe will be accessed via mobile. We are currently look at a solution like that for our website.

Looking forward to more posts in this series!

]]> Comment on Why are there no famous Dutch composers? by George Weiss http://mcmvanbree.com/dutchperspective/why-are-there-no-famous-dutch-composers/comment-page-1#comment-40566 George Weiss Thu, 04 Aug 2011 02:59:36 +0000 http://mcmvanbree.com/dutchperspective/archives/200702_id162.htm#comment-40566 My take is that that many things influence the musical achievements of a country/region. According to Manynard Solomon's bio of Beethoven, there were estimated to be over 6k piano students in Vienna alone..excess wealth had something to do with fostering creating this flowering of musical talent. Without sponsors, even for Beethoven, his output may have not be great as he may have had to take up a full time position. He never did. Other factors seem to me to be some elements within the culture, even geography. Dare I say there is German music and then there is the rest, which overall doesn't reach the same level of complexity, beauty, and refined art. It has always facinating to wonder why the English, for example had mostly second tier composers, (can't count Handel), when both England and Germany followed a similar course of developent in the last four centuries. In the case of the Dutch it maybe that there weren't sufficient cultural factors driving their musical development, like a large noble class that supported music. Perhaps its just a matter larger populations, but certainly the regions like Bohemia and Moravia, which were the birthplaces of a number of Czech, Slovak, and ethnic German composers can't be easily explained except to say that these regions were dominated by the German cultural influences. My take is that that many things influence the musical achievements of a country/region. According to Manynard Solomon’s bio of Beethoven, there were estimated to be over 6k piano students in Vienna alone..excess wealth had something to do with fostering creating this flowering of musical talent. Without sponsors, even for Beethoven, his output may have not be great as he may have had to take up a full time position. He never did. Other factors seem to me to be some elements within the culture, even geography. Dare I say there is German music and then there is the rest, which overall doesn’t reach the same level of complexity, beauty, and refined art. It has always facinating to wonder why the English, for example had mostly second tier composers, (can’t count Handel), when both England and Germany followed a similar course of developent in the last four centuries. In the case of the Dutch it maybe that there weren’t sufficient cultural factors driving their musical development, like a large noble class that supported music. Perhaps its just a matter larger populations, but certainly the regions like Bohemia and Moravia, which were the birthplaces of a number of Czech, Slovak, and ethnic German composers can’t be easily explained except to say that these regions were dominated by the German cultural influences.

]]> Comment on On purpose, change, structure and relevance by A Question of (Ir)relevance. | non divisi http://mcmvanbree.com/dutchperspective/on-purpose-change-structure-and-relevance/comment-page-1#comment-40545 A Question of (Ir)relevance. | non divisi Wed, 06 Jul 2011 15:51:46 +0000 http://mcmvanbree.com/dutchperspective/?p=652#comment-40545 [...] was on the League‘s mind during its annual conference, as Marc van  Bree discusses here. Drew McManus hopes for a more inclusive structure of the discussion here. Another piece [...] [...] was on the League‘s mind during its annual conference, as Marc van  Bree discusses here. Drew McManus hopes for a more inclusive structure of the discussion here. Another piece [...]

]]> Comment on Remember the Alamo by Aaron Andersen http://mcmvanbree.com/dutchperspective/remember-the-alamo/comment-page-1#comment-40511 Aaron Andersen Fri, 10 Jun 2011 14:30:29 +0000 http://mcmvanbree.com/dutchperspective/?p=863#comment-40511 You're absolutely right. It's about helping movie watchers find the place where they'd most like to watch a movie. It is product information, which greases the wheels of economic decision-making. I think Alamo Drafthouse ought to send that angry customer some Loews gift passes or something, just in thanks for all she's done to help them in their branding. And as long as this is just one sort of movie house, there is not a problem. If all movie houses started acting this way (which they won't), then you'd start to alienate audiences. P.S., I call Beatrice honey badger when she's inconsolable. You’re absolutely right. It’s about helping movie watchers find the place where they’d most like to watch a movie. It is product information, which greases the wheels of economic decision-making. I think Alamo Drafthouse ought to send that angry customer some Loews gift passes or something, just in thanks for all she’s done to help them in their branding.

And as long as this is just one sort of movie house, there is not a problem. If all movie houses started acting this way (which they won’t), then you’d start to alienate audiences.

P.S., I call Beatrice honey badger when she’s inconsolable.

]]> Comment on Remember the Alamo by Marc http://mcmvanbree.com/dutchperspective/remember-the-alamo/comment-page-1#comment-40510 Marc Thu, 09 Jun 2011 21:59:52 +0000 http://mcmvanbree.com/dutchperspective/?p=863#comment-40510 Yes, it's snobbery and perhaps they're full of themselves. But there is no mistaking. You know what you are going to get. And this message wasn't put out there to try to change the behavior of movie disruptors. It was really a message to fortify their brand to supporters. It reminds me a bit of the Mac vs. PC commercials. Sure, it makes the Mac fans seem douchy. But you know what? Honey badger don't care. Yes, it’s snobbery and perhaps they’re full of themselves. But there is no mistaking. You know what you are going to get.

And this message wasn’t put out there to try to change the behavior of movie disruptors. It was really a message to fortify their brand to supporters.

It reminds me a bit of the Mac vs. PC commercials. Sure, it makes the Mac fans seem douchy. But you know what? Honey badger don’t care.

]]> Comment on Remember the Alamo by Aaron Andersen http://mcmvanbree.com/dutchperspective/remember-the-alamo/comment-page-1#comment-40509 Aaron Andersen Thu, 09 Jun 2011 21:37:26 +0000 http://mcmvanbree.com/dutchperspective/?p=863#comment-40509 I was not all that impressed by the Alamo Drafthouse story. They sound utterly full of themselves. If I want the rules and protocol and a stultifying etiquette learning curve before I'm allowed to enjoy a presentation, I'll go to the symphony! I do get annoyed by disruptions from the audience while I'm trying to watch or listen to something. But this is going beyond ensuring the rest of the audience can enjoy the movie. This is throwing red meat out to that audience. I was not all that impressed by the Alamo Drafthouse story. They sound utterly full of themselves. If I want the rules and protocol and a stultifying etiquette learning curve before I’m allowed to enjoy a presentation, I’ll go to the symphony!

I do get annoyed by disruptions from the audience while I’m trying to watch or listen to something. But this is going beyond ensuring the rest of the audience can enjoy the movie. This is throwing red meat out to that audience.

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