Communications

A quick note on marketing course: digital natives, creativity

February 23, 2010

I started my third course in the Integrated Marketing Certificate program today with Doug Dome’s “Managing Integrated Marketing Communications.” Coincidentally, I went on a field trip to Doug’s company Dome Communications somewhere in 2003 or 2004 when I was studying marketing communications at Columbia College. A lot has happened since, including Dome Communications being...
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Unexpect Yourself’s unexpected backlash

February 11, 2010

The Philadelphia Orchestra’s new marketing slogan “Unexpect Yourself” has come under fire throughout the media and blogosphere. Karen Heller of the Philadelphia Inquirer blasts the campaign. Although, I don’t agree that this is “the dumbing down of music that elevates the soul,” the latter part of that phrase is itself an expected and tired marketing...
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Five lessons arts marketers can learn from Google

January 29, 2010

When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money. John...
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Recording of stART.09 Conference presentation

October 15, 2009

On September 25, 2009, I spoke, remotely from Chicago, at the stART.09 Conference in Duisburg, Germany. I mentioned that on my blog here. It took me a while, but I just re-recorded the presentation and uploaded it to SlideShare, as a slidecast. I’m not entirely happy with it, I think things get a little...
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Notes from Making Media Connections 2009

June 13, 2009

On Wednesday and Thursday of this week I attended the Making Media Connections 2009 conference, hosted by the Community Media Workshop. I haven’t attended a whole lot of conferences, so this was a good reminder of the importance to talk to and learn from others. Day 1: Databases for Success Arif Mamdani led this workshop on...
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Orchestras and New Media: A Complete Guide

April 9, 2009

After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the current print environment and arts coverage, followed by the new media revolution and what it means for orchestras. Alongside a description of...
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The ten best ideas in classical music online

March 24, 2009

A little over a year ago, I wrote about R.E.M.’s ventures into social media, allowing fans listen to their new album before its release and encouraging fans to mash up raw video footage. Where does classical music stand in this environment? Here below follows a top 10 list of what I believe are the best...
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Changing the rules of engagement

March 17, 2009
Changing the rules of engagement

Journalist Tom Jacobs published an interesting article on the Miller-McCune Web site yesterday entitled “Will Critique Work for Food,” an article on the future of arts journalism. I wrote about it in my New Media and Orchestras series and quoted Justin Davidson, who offered a good view at Musical America. Jacobs’ article has some...
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CSO Twitter and Facebook Case Study

March 12, 2009
CSO Twitter and Facebook Case Study

In my last week at the Chicago Symphony Orchestra I drafted a quick case study on the CSO’s Twitter and Facebook accounts. I thought this would be worth sharing more broadly. Introduction: Word of Mouth Word of mouth is the key strength of social media. Statistics from cso.org and the CSO’s Twitter and Facebook accounts seem...
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Mark Ragan’s Social Media Boot Camp

December 6, 2008

Last Thursday, I was happy to sit in on Mark Ragan’s "Social Media Boot Camp" after getting an invitation through work. It was a great introduction to social media, focused on a corporate and internal communications perspective. Many of the participants seemed to come from the healthcare and insurance industries. Being past the social...
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Featured Posts

Orchestras and Social Media Survey: Key Findings and Full Report

By Marc

Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the...
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Classical music on Twitter

By Marc

Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music...
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Orchestras and New Media: A Complete Guide

By Marc

After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete...
Read more »

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