I started my third course in the Integrated Marketing Certificate program today with Doug Dome’s “Managing Integrated Marketing Communications.” Coincidentally, I went on a field trip to Doug’s company Dome Communications somewhere in 2003 or 2004 when I was studying marketing communications at Columbia College. A lot has happened since, including Dome Communications being...
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The Philadelphia Orchestra’s new marketing slogan “Unexpect Yourself” has come under fire throughout the media and blogosphere. Karen Heller of the Philadelphia Inquirer blasts the campaign. Although, I don’t agree that this is “the dumbing down of music that elevates the soul,” the latter part of that phrase is itself an expected and tired marketing...
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When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money. John...
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On September 25, 2009, I spoke, remotely from Chicago, at the stART.09 Conference in Duisburg, Germany. I mentioned that on my blog here. It took me a while, but I just re-recorded the presentation and uploaded it to SlideShare, as a slidecast. I’m not entirely happy with it, I think things get a little...
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On Wednesday and Thursday of this week I attended the Making Media Connections 2009 conference, hosted by the Community Media Workshop. I haven’t attended a whole lot of conferences, so this was a good reminder of the importance to talk to and learn from others. Day 1: Databases for Success Arif Mamdani led this workshop on...
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After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete Guide.” In this book, I look at the current print environment and arts coverage, followed by the new media revolution and what it means for orchestras. Alongside a description of...
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A little over a year ago, I wrote about R.E.M.’s ventures into social media, allowing fans listen to their new album before its release and encouraging fans to mash up raw video footage. Where does classical music stand in this environment? Here below follows a top 10 list of what I believe are the best...
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Journalist Tom Jacobs published an interesting article on the Miller-McCune Web site yesterday entitled “Will Critique Work for Food,” an article on the future of arts journalism. I wrote about it in my New Media and Orchestras series and quoted Justin Davidson, who offered a good view at Musical America. Jacobs’ article has some...
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In my last week at the Chicago Symphony Orchestra I drafted a quick case study on the CSO’s Twitter and Facebook accounts. I thought this would be worth sharing more broadly. Introduction: Word of Mouth Word of mouth is the key strength of social media. Statistics from cso.org and the CSO’s Twitter and Facebook accounts seem...
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Last Thursday, I was happy to sit in on Mark Ragan’s "Social Media Boot Camp" after getting an invitation through work. It was a great introduction to social media, focused on a corporate and internal communications perspective. Many of the participants seemed to come from the healthcare and insurance industries. Being past the social...
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