TweetA lot has happened since my last blog post. Remember I was moving down to Austin, Texas? I am settling in quite nicely. Where I would have been happy with a job, I ended up with a dream job. En route with the moving truck, somewhere in Arkansas, I learned that I was going...
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TweetI am no stranger to adventurous moves. In 2002, after finishing high school, I went to work in a ski resort in Austria. Later that year, I moved to London, England because of an American girl I met my first day in Austria. We simply packed our bags, took the bus to London from...
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TweetNo, this is not a post about some massive arts marketing fail by an orchestra. I was just typing in “orchestra” on Google and it automatically suggested it be followed by “fail.” Now that piqued my interest and I couldn’t resist. Here’s the original #orchestrafail: More than 1 million views already! It also spurred...
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TweetThis September marks my five years of blogging (Mashable only beats me by a couple of months; read a nice roundup of the last 5 years of blogging from their perspective). I just returned from the stART.10 Conference in Duisburg, Germany, where I delivered a keynote address last Friday. I now realize the presentation...
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TweetThe League of American Orchestras’ annual conference is just around the corner and this year, to my very pleasant surprise, they have set up a blog platform for (pre) conference discussion called “Orchestra R/Evolution.” I’m even more pleasantly surprised to see they have opened up posting to a broad host of people and inviting...
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TweetJust a couple of days ago, I marked my seven-year anniversary of living in the United States. That is more than a quarter of my life. Nearly five of those seven years, I have been blogging (I launched the first version of Dutch Perspective in September 2005). The first three years weren’t focused. I...
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TweetIt’s not an exercise in vanity. It’s an exercise in learning. I started a Facebook Fan Page for this blog and I have roughly two objectives: to learn more about Facebook in terms of options, best practices and measuring, and to learn more about who is exactly reading this blog (and reading it enough...
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TweetI always stress measuring impact and results in social media planning. That’s why I was curious to see what exactly happened this past week. Last Friday, I posted the first list of people and organizations in classical music on Twitter, followed by a Twitter update. I know lists tend to be popular, but this...
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TweetAs I mentioned in my last blog post, good things are brewing. The first one I can tell you about is my speaking engagement at the stART.09 Conference in Duisburg, Germany on September 25. A while ago, I got in touch with Christian Henner-Fehr of the Kultur Management blog, as I detailed in a...
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TweetI need a new lunch box. In less than two weeks, I will be starting the Integrated Marketing certificate program at the University of Chicago’s Graham School. Free courses are one of the perks of working for the university. I am very excited to start. It has been nearly five years since I last...
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Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicating—on and offline—in a rapidly changing media environment. Visit mcmvanbree.com »
