Archives for 26 July 2008
Orchestras and New Media: Introduction
“57. Smart companies will get out of the way and help the inevitable to happen sooner.”
That’s thesis number 57 from the Cluetrain Manifesto. Orchestras, just like hundreds of other commercial and non-profit organizations around the country, have been generally slow or reluctant to adapt to the changing media landscape. New media is not a fad [...]
