Poor customer service, poor business
I just Googled “Sprint customer service” and my previous blog entry came in at #21. Not bad, from a total of 2,270,000 results. Now add the word “bad” to your search and you will receive 1,920,000 results. Can I unscientifically conclude from this little test, that Sprint’s customer service is mostly bad? (Besides “phone number,” adding the word “bad” was even suggested at the bottom of the search!)
The company’s chief executive resigned, after pressure from the unhappy board, last month. Just a couple of days ago Sprint’s ambitious plan to build a nationwide wireless broadband network was nearly nixed after a deal with WiMax was swept from the table. In the span of one year Sprint’s share went down nearly 25%. Over the last six months the price went down from nearly $23 per share to $15.77 per share today.
The distressed company needs to take a good look at its customer service if it wants to survive. Just look at these other troubling examples:
News.com: Sprint breaks up with high-maintenance customers
Consumerist: Why Sprint’s customer service sucks
BusinessWeek: Sprint Nextel: Last in Customer Service
The hopeless attempt to amend bad public perception named “Buzz About Wireless” ironically proudly boosts how you can upgrade your phone online.
Well, maybe if these guys take over, we can hope for a little bit of customer service to return.
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