Dutch Perspective, a blog at the intersection of marketing communications, social media and culture, is written by Marc van Bree. Established in September 2005, this blog has extensively covered online marketing and technology for cultural institutions, including series on the social media landscape and tools, a survey of social media at orchestras, evaluating social media, fund raising in social media, and search engine marketing.
In 2010, Marc initiated several highly successful Twitter events at askthemusicians.com with Lacey Huszcza. The inaugural event #askaconductor connected 60 conductors around the world—including former New York Philharmonic music director Lorin Maazel—to fans, followers and first-timers and resulted in more than 4,000 tweets by 500 participants in just 24-hours.
About Marc
Dutch and digital native Marc van Bree is an analytical marketing communications professional with more than 8 years of experience strategically managing campaigns—on and offline—in a rapidly changing media environment.
Marc is currently marketing manager at Charfen Institute, a leading knowledge and intellectual content company that provides training and coaching products for real estate professionals and small business owners.
As a consultant, Marc has worked with nonprofits and cultural institutions on web development, social media and digital marketing. He has spoken at national and international conferences on the topic and has been quoted in publications including International Arts Manager and Symphony Magazine.
Marc previously served as director of marketing for Austin Lyric Opera, one of Austin’s premier cultural institutions, where he managed a data-driven integrated marketing campaign for $1 million in sales annually. Other previous positions included communications functions for Chapin Hall at the University of Chicago and Chicago Symphony Orchestra.
What do others say?
“Marc van Bree is no thinker of small thoughts.” – Drew McManus, Adaptistration
“A refreshing take on cultural affairs and PR from the perspective of a non-profit PR and social media specialist.” – Randall Foster, Naxos USA
“A tremendous job of grasping the current marketing and media issues facing orchestras and artistic organizations alike.” – Zack Hayhurst, Artistic Discourse
“…two of the best informed and most thoughtful commentators on the whole event.” – Jacob Harrison, Conductorsblog
“Ein sehr lesens- und empfehlenswertes Blog.” – Christian Henner-Fehr, Das Kulturmanagement Blog
“Atemberaubender vortrag von Marc van Bree auf der #stART10” – @Ruhrportal
Anything else?
The views and opinions expressed on this Web site are the opinions of their respective author(s) and do not represent the opinions of any other person, organization or entity unless noted otherwise.
Dutch native Marc van Bree is an analytical marketing communications professional with more than 8 years of experience strategically managing campaigns—on and offline—in a rapidly changing media environment. 
Communications is storytelling. Telling your organization's story consists of many different ingredients across a wide variety of media—from crafting messaging to optimizing your e-mail marketing. 
Organizations are dipping their toes in the social media pool, but do not have the strategy in place to effectively use the many tools at their disposal. Achieve the organizational buy-in you need, build your infrastructure, and leverage social technologies to engage your audience. 
The very definition of cultural participation has changed in a world with endless technological possibilities. The smart marketer will apply insights into patron behaviors to build your audience.