TweetOne of the key elements of social media is “the community.” Without a community, there wouldn’t be a social in social media. But what exactly is this community? In my post on a fictional online community manager position on the Orchestra Revolution blog, Jean Shirk, public relations manager at the San Francisco Symphony, posed...
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TweetThere was a minor storm in the classical music blogosphere in the last two weeks or so. What started it was Heather Mac Donald’s article Classical Music’s New Golden Age and Greg Sandow’s massive, blunt, multiple post response, which was then again countered by Mac Donald. Mac Donald claims classical music has entered a...
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TweetThe title of this blog post is of course a wildly inaccurate claim. How did I get to the number? In my small-scale “free agent” crowdfunding experiment for the Nashville Symphony Orchestra, I ended up with $235 from 1,000 followers by the deadline. That translates to $0.24 per follower. The goal was $1,000, or...
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Dutch native Marc van Bree is a well-rounded marketing communications professional with more than 7 years of experience strategically communicating—on and offline—in a rapidly changing media environment. Visit mcmvanbree.com »
