Archive for January, 2010

Five lessons arts marketers can learn from Google

January 29, 2010

When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money. John...
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2010: the year for a technological framework for culture change

January 26, 2010

The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change: That is exactly why we need to get rid of the product-driven culture of superiority, elitism and dismissal. The Internet culture, and particularly social...
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New Year’s resolution: organizational culture and change

January 5, 2010

Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new attitude toward classical music: Mainstream classical music institutions have tried many...
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Featured Posts

Orchestras and Social Media Survey: Key Findings and Full Report

By Marc

Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the...
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Classical music on Twitter

By Marc

Last updated: 10/23/2009 – 8:00 a.m. (CST) (Lists moved to new address; update forms changed: see below) Inspired by Amanda Ameer’s post on classical music...
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Orchestras and New Media: A Complete Guide

By Marc

After the blog series and presentation on orchestras and new media, I have just finished an e-book called “Orchestras and New Media: A Complete...
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