Archive for January, 2010

Five lessons arts marketers can learn from Google

January 29, 2010

When I started writing this, I discovered Google’s Ten Things. You’ll see some of it in the following post. Data Google’s business is data. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” But Google doesn’t do that to be nice. It makes them money. Tons of money....
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2010: the year for a technological framework for culture change

January 26, 2010

The last post referred to Greg Sandow’s list of changes in classical music in the last decade. I took that opportunity to look at a somewhat abstract concept of culture change: That is exactly why we need to get rid of the product-driven culture of superiority, elitism and dismissal. The Internet culture, and particularly...
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New Year’s resolution: organizational culture and change

January 5, 2010

Greg Sandow recently composed a list of the top ten changes in classical music in the past decade. It’s an interesting, albeit incomplete, list with plenty of agreeable and perhaps some disagreeable items. What stuck out for me was item number three: a new attitude toward classical music: Mainstream classical music institutions have tried...
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