None of the orchestras indicated they have implemented or established metrics for measuring social media activities. However, the majority of the orchestras (73%) recognized the need to measure social media activities and the remaining 27% were currently planning metrics for measuring social media. This is one of the findings I found most interesting. In...
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The survey demonstrates a high participation rate among orchestras in the different social media tools. All orchestras in the survey are on Facebook and 80% of the orchestras have a Twitter account. But this just shows that orchestras have set up a presence, not what they are doing with the presence. That’s where the...
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This is the first post in a series to provide a more in-depth look at the orchestras and social media survey findings. I made the full report available yesterday, to give people the opportunity to take a complete look at the findings in hopes of a better discussion. Others have chimed in already: Drew...
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Last Friday, I introduced you to the Orchestras and Social Media Survey. Today, the full report is available for download. You can download the report from my Web site at mcmvanbree.com In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. Managers find social media important...
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Nonprofit blogger Beth Kanter recently highlighted two new research studies about nonprofits and the adoption of social media released by Weber Shandwick and Philanthropy Action. These studies yielded some interesting results. The Weber Shandwick study of 200 nonprofit executives revealed that an overwhelming majority (85%) will use more social media in the next two...
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Now that you know a little bit about how ads show up and the typical account structure, let’s look at three important, interdependent aspects of paid search: key words, creative and landing pages. First, you have to build a key word list for each of the ad groups. The categories make it easier to...
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After a couple more classes and a Thanksgiving break, I’m back with renewed energy to write more about search engine marketing and orchestras. This time, I’m covering paid search. As I wrote before, if natural search is public relations, then paid search is advertising. Paid search is instantaneous, direct and controllable, extremely measurable, and...
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