In the SWOT analysis of orchestras and new media that you can find in my e-book, I used the textbook Strategy: Core Concepts, Analytical Tools, Readings by Thompson, Gamble and Strickland. Every once and a while I refer to the book when trying to place social media in a bigger strategy context. Sometimes I...
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As I mentioned in my last blog post, good things are brewing. The first one I can tell you about is my speaking engagement at the stART.09 Conference in Duisburg, Germany on September 25. A while ago, I got in touch with Christian Henner-Fehr of the Kultur Management blog, as I detailed in a...
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I need a new lunch box. In less than two weeks, I will be starting the Integrated Marketing certificate program at the University of Chicago’s Graham School. Free courses are one of the perks of working for the university. I am very excited to start. It has been nearly five years since I last...
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